InPublishing Tip 9 - Beware the perils of non-standard print
Publishers like to be different and they’ll try almost anything to make their title stand out from the crowd. There are a number of ways to increase the chances of your magazine getting noticed but, advises Darrel Crowley, changing its shape shouldn’t be one of them.
Source: InPub Weekly # 101 22/06/2012
InPublishing Tip 8 – Why the best negotiators are givers
Negotiation isn’t just about nailing down the best possible price. Ideally, it is about achieving a win-win situation between buyer and seller and the best way of getting this, writes Matthew Parker, is to give a bit.
Source: InPub Weekly # 100 15/06/2012
Straddling two worlds
While much of the excitement in publishing now is over the sexy, digital action, there’s one department that, with one eye on the new world, must still keep the other fixed firmly on the presses. Jo Bowman talks to senior production executives about their changing role.
Source: InPublishing Magazine Mar/Apr 2012
Les Pipe Interview
It’s been a hectic week for Les Pipe, managing director of Rhapsody, the pre-media company formed by the merger of Wyndeham Pre-Press and Masterpiece. James Evelegh caught up with him to get his take on the rapidly evolving media scene.
Source: InPub Weekly # 072 18/11/2011
Innovation in print
Innovation is not the exclusive preserve of digital. New stuff happens in print too, and there is an exciting array of new techniques that publishers can use to enhance the impact and appeal of their print publications. Darrel Crowley lists thirteen of them!
Source: InPublishing Magazine Jul/Aug 2011
Could changing a job description save the role of a print buyer?
Print buyers are an endangered species, with many publishers deciding they no longer need them. This is bad for the individuals concerned, clearly, but says Matthew Parker, not great for the publishers either, as key and still needed skills are lost.
Source: InPublishing Magazine May/Jun 2011
Production challenges in 2011
It is tempting to assess the challenges facing publishers purely in terms of the digital choices they face. Yet, most publishers continue to make most of their money from the print product and to produce vast numbers of copies every year. So, writes Alice Beattie, the production environment must not be ignored, because it impacts directly on your bottom line.
Source: InPublishing Magazine Jan/Feb 2011
Look, feel and aesthetics are all trump cards for the printed word. A large part of the tactile appeal of magazines is clearly down to the paper choice and finishing, and publishers have a wide variety of options in this area, depending on budget and desired effect. Darrel Crowley outlines the choices.
Source: InPublishing Magazine Nov/Dec 2010
Why run a print tender?
There are a number of reasons, says Alice Beattie, why a publisher may decide to use formal tendering as a process.
Source: Publishing Expo 2010
Successful Supplier Management
A publisher’s attitude to its suppliers has a major bearing on the quality of its output and its profitability, to say nothing of all-round staff feng shui. The more engaged you are, says Matthew Parker, the better the chance of a mutually beneficial relationship.
Source: InPublishing Magazine Jul/Aug 2010
Did the sun shine on Ipex 2010?
Ipex, which is held at the NEC every 4 years and has just closed, is the biggest printing event anywhere in the world this year. Andrew Wilson was there.
Source: InPub Weekly # 003 28/05/2010
Working with your printer
With advertising revenues down, paginations shrinking and run lengths decreasing, many publishers are caught in the eye of the ongoing economic maelstrom. But help is at hand! And from a source much closer to home than you might imagine. Kirk Galloway stresses that, by working with your printer, it is possible to find that elusive silver lining and ride out the storm together.
Source: InPublishing Magazine May/Jun 2010
Workflows – why you need them
Big isn’t always best, but the larger publishers do tend to have more efficient workflows than smaller ones. Here, Chris Bunnett argues that, whatever your size, efficient workflows are a necessity and that all publishers can benefit from taking time out to re-examine theirs.
Source: InPublishing Magazine Jan/Feb 2010
Successful supplier & project implementation
Just as the secret of good comedy is ... err .... wait for it ... TIMING, the secret of successful project implementation is communication. Effective meeting, talking, listening and documenting form the cornerstone of well managed projects, as Matthew Parker explains.
Source: InPublishing Magazine Nov/Dec 2009
Choosing a printer
Too often we take our printers for granted. We don’t give them a lot of thought, until something goes wrong, when all hell breaks loose. Not all printers are the same, and price isn’t always the best differentiator between them. Choosing the right printer needs careful consideration, says Matthew Parker, if nasty surprises are to be avoided down the line.
Source: InPublishing Magazine Jul/Aug 2009
Workflow efficiencies: a route to lower costs?
Publishers are looking at their cost base with renewed vigour. Recession does that! It concentrates the mind. Can any more cost be squeezed out of the production process? Jack Bisset identifies a number of areas where greater efficiencies can be achieved.
Source: InPublishing Magazine Mar/Apr 2009
Troubled waters demand a tightly run ship
Increasing distribution costs and paper prices, advertising budgets being cut, and mounting competition from other media mean that a small B2B publishing outfit has to concentrate on being efficient and manoeuvrable in order to grow, according to Hamish Dickie, publishing director of specialist information provider Riviera Maritime Media.
Source: InPublishing Magazine Nov/Dec 2008
Seeking workflow savings
With increasing pressures on circulation levels and advertising revenue, publishers are having to look again at their production processes for cost savings. Richard Mason looks at three areas which provide real opportunities for greater efficiencies.
Source: InPublishing Magazine Nov/Dec 2008
Digital newspaper printing – the missing link
The technology is getting more accessible and some newspapers are testing the water but takeup is slow. With a little more imagination there are commercial opportunities to be realised, argues David Owen.
Source: InCirculation Magazine Jan/Feb 2004