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Multi-packing – a media buyer’s view by Charlotte Goddard
It might not come as much of a surprise, but media buyers have a pretty dim view of multi-packing. MediaCom’s Charlotte Goddard explains why bundling two or three titles together at retail is bad for media buyers, advertisers, and also, ultimately, for publishers too.
Source: InPublishing Magazine Jan/Feb 2013
Distripress Glasgow – Forum Day by David Owen
The 57th Distripress Congress, which took place in Glasgow at the beginning of October, kicked off with the Forum Day. Distripress managing director David Owen summarises the main talking points from the various sessions.
Source: InPublishing Magazine Nov/Dec 2012
Towards the light… towards illumination by Simon Wainwright
Future has been working hard to secure its place in the new media world. Underpinning much of their digital transition is a growing appreciation of, and reliance on, Customer Insight. Simon Wainwright, recently appointed to the newly created role of market research director, explains the evolving role of Customer Insight at the company.
Source: InPublishing Magazine Nov/Dec 2012
Retail therapy by Jo Bowman
Point-of-sale promotions tend to be more of a slow burn than a big bang for magazine publishers. Jo Bowman looks at why, and what might deliver a spark.
Source: InPublishing Magazine May/Jun 2011
Understanding the Independent Retailer by David Cooke
Most independent newsagents are unhappy with publishers. Our products are a nuisance to handle and we invest little in trade marketing through them, certainly compared to the confectionary companies. Does this matter? Given the volume of sales that still go through the sector, probably. Menzies Distribution’s David Cooke outlines the main findings of a recent piece of research into the independent retailer.
Source: InPublishing Magazine Mar/Apr 2011
July-Dec 2010 ABCs: a media buyer’s view by Richard Isaac
Is the cult of celebrity dead? Dramatic circulation falls and increasingly frantic marketing activity point to tough times ahead for the celebrity weeklies. Richard Isaac looks at these and other trends thrown up by the recent ABCs.
Source: InPublishing Magazine Mar/Apr 2011
Reader’s Digest goes for growth by James Mallinson
Reader’s Digest has recently kicked off an ambitious long term marketing plan designed to significantly grow the brand. Publisher James Mallinson outlines their strategy.
Source: InPub Weekly # 026 19/11/2010
Giving them what they want by Kate McElroy
Just Ask, the PPA’s relaunched Shop Save and home news delivery (HND) scheme, is to be rolled out to independent retailers across the UK. Kate McElroy, senior circulation executive at the PPA, explains the scheme’s potential for driving magazine sales.
Source: InPub Weekly # 019 01/10/2010
WH Smith High Street: Facing the new realities by Christina Lucas
WHS used to be the be-all and end-all of magazine sales (well almost), but not anymore. Whilst WHS is still important, a changing retail landscape has steadily reduced its share of the market. Recent research from Marketforce, writes Christina Lucas, shows what publishers need to do to optimise their retail reach.
Source: InPublishing Magazine Sep/Oct 2010
The Irish Market by David Stam
The Republic of Ireland has long been an important export market for UK publishers, yet because of its proximity and familiarity, we have not always taken the time to fully understand the unique characteristics of the market. This, says David Stam, is well worth doing.
Source: InPublishing Magazine Sep/Oct 2010
Tackling the issue of availability by Kate McElroy
The PPA has partnered with the National Federation of Retail Newsagents on a campaign to make extra copies of top-selling magazines available to independent retailers. Kate McElroy explains why the project was devised and what it is aiming to achieve.
Source: InPub Weekly # 015 03/09/2010
The demise of MMC by Jo Bowman
The collapse of magazine distributor MMC is both a sign of the times and the end of an era, writes Jo Bowman.
Source: InPub Weekly # 003 28/05/2010
The World Cup - export opportunities by Richard Salsbury
In just a few weeks, the Football World Cup comes to South Africa. The largest international sporting event of 2010 will bring scores of visitors to the country and the accompanying fanfare is set to deliver a significant spike in domestic consumer spending. Richard Salsbury looks at how publishers can best profit from the greatest tournament in the world.
Source: InPublishing Magazine May/Jun 2010
The World Cup – domestic sales opportunities by David Stam
It’s not just suppliers of St George’s car flags who are limbering up for a busy summer. Publishers and retailers are also expecting a footie-fuelled sales bonanza. David Stam looks at publishers’ plans and expectations.
Source: InPublishing Magazine May/Jun 2010
July-Dec 2009 ABCs: a media buyer’s view by Richard Isaac
It’s all about managing expectations! Expect freefall and be pleasantly surprised by a slight dip. Because, in the midst of a recession and with new media continuing to dominate headlines, a very small fall in total sales is testament to the continuing appeal of consumer print magazines. MediaCom’s Richard Isaac looks at the underlying trends.
Source: InPublishing Magazine Mar/Apr 2010
Glimmers of Possible Bottoming Out? by Karlene Lukovitz
Let’s not get carried away - it would be hyperbolic to say that consumer magazine industry news in the US has taken an unequivocal turn for the positive during this first quarter. Still, says Karlene Lukovitz, given the last two years’ trends, the tentative hope is that a couple of recent indicators may at least augur a bottoming out.
Source: InPublishing Magazine Mar/Apr 2010
The Arkwright Experience by Bruce Skivington
Pressure on shelf space at the multiples, coupled with some “puzzling” decisions from WH Smith, means, says Bruce Skivington, that specialist publishers should invest more of their time and energy in the humble independent newsagent.
Source: InPublishing Magazine Nov/Dec 2009
Earthquake in US market by John Harrington
It’s easy to get carried away with words; to exaggerate or overhype everyday events. But the challenge when describing the recent changes in the US market is how to do justice to what really were seismic events. John Harrington looks at what happened and why, and searches for signs of hope for the future.
Source: InPublishing Magazine Jul/Aug 2009