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Customer Direct 2012 by Martin Maynard
The PPA held its annual Customer Direct conference and awards at The Brewery on Wednesday. Martin Maynard was there, taking notes.
Source: InPub Weekly # 119 23/11/2012
What’s the hype with Hybrid Mail? by Ian Phillips
If ALL your correspondence is electronic, then this article is not for you. But if, like many publishers, you still print and mail a proportion of your correspondence direct from the office, then read this very carefully – considerable savings could be just around the corner! Ian Phillips explains more.
Source: InPublishing Magazine Nov/Dec 2012
Still settling for ‘ho hum’ headlines? by Jennifer Menten
No one will read your glittering promotional copy if your headline doesn’t make them sit up and take notice. Jennifer Menten has eight tips for grabbing your prospects’ attention.
Source: InPublishing Magazine May/Jun 2012
Joining up the customer service dots by Julian Thorne
The latest Dovetail Subscriber Service Survey was the biggest yet, with over 125,000 active magazine subscribers taking part, making it one of the largest customer service surveys in any industry. Julian Thorne summarises the key findings.
Source: InPublishing Magazine Mar/Apr 2012
Media Pioneer: Singletrack by Carolyn Morgan
Singletrack is an independent magazine and website for mountain biking enthusiasts. They have been shortlisted, Carolyn Morgan writes, for the 2012 Media Pioneer Awards for their subscriptions success, focused on their print magazine.
Source: InPub Weekly # 086 09/03/2012
Data: asking the right questions by Chris Matthews
As publishers, we are not short of data. The problem many of us have is that much of it has been collected without enough thought being given to the questions or the structure, resulting in messy, hard-to-use data. Chris Matthews has some data collection tips.
Source: InPub Weekly # 079 20/01/2012
Portfolio Marketing – Driving Subscription Success by Jess Burney
At Immediate Media, writes Jess Burney, portfolio marketing is one of the key pillars behind their successful subscriptions marketing approach that has seen them grow their subscriber base to well over one million paid subscribers.
Source: InPublishing Magazine Jan/Feb 2012
Email Marketing: the Good, the Bad & the Ugly by Henry Hyder-Smith
The first in-depth survey of email marketing habits in the publishing sector, UK Publishing Email Benchmarking Survey Autumn 2011, conducted by Adestra in association with PPA, throws up some interesting data. Henry Hyder-Smith looks at the main findings.
Source: InPublishing Magazine Jan/Feb 2012
The Penny Jar Test by James Evelegh
The importance of working on your relationships was one of the main themes at last week’s PPA Customer Direct conference, held at The Brewery, in London. And, writes James Evelegh, the FT’s Mary Beth Christie had an interesting way of illustrating this.
Source: InPub Weekly # 074 02/12/2011
Apps Are the Least of Newsstand’s Problems… for Now by Karlene Lukovitz
Are magazine apps cannibalising magazine newsstand sales? During the recent 2011 Retail Marketplace conference, writes Karlene Lukovitz, publishers and distributors strove to reassure retailers in attendance that this is not the case.
Source: InPublishing Magazine Jul/Aug 2011
Mail – Options & Opportunities for Publishers by Ian Phillips
Choosing the right mail provider and services has always been important, but with more choice then ever and postage costs rising well above inflation, it is vital publishers make the right choices, writes Ian Phillips.
Source: InPublishing Magazine Jul/Aug 2011
The Subscription View - Marketing Aspects of the App Revolution by Jess Burney
The million dollar question is, will apps make profits for publishers? The answer to that question lies not only in getting the key editorial and production decisions right, but also, crucially, in the intelligent and integrated marketing and fulfilment of those apps. Jess Burney looks at some of the issues involved.
Source: InPublishing Magazine May/Jun 2011
Lifecycle Marketing - Making Email Work Smarter by Mark Edwards
Is your email marketing done on an occasional campaign by campaign basis, or is it hardwired into your day-to-day database and website activities? The secret of successful email marketing, writes Mark Edwards, is to integrate it into your operations, whereby email communications are triggered by user behaviour and lifecycle.
Source: InPublishing Magazine May/Jun 2011
The cutting edge of customer service by Julian Thorne
Consumer expectations of customer service continue to rise. They are also becoming more complex, as consumers are increasingly looking for a digital dimension to their relationship with their favourite brands. Julian Thorne summarises the main findings of the 2010 Subscriber Service Survey.
Source: InPublishing Magazine Mar/Apr 2011
How to let your emotions get the better of you by Andy Maslen
If human beings are as rational as many people claim, asks copywriter Andy Maslen, why do so many buy stuff they don’t need (like magazine subscriptions)? And how can we turn emotions into powerful selling weapons?
Source: InPublishing Magazine Mar/Apr 2011