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Publishing Futures: The story behind the data by Barry McIlheney
The PPA’s Publishing Futures survey is an annual bellwether of the health of consumer magazine and business information publishers. Here, PPA CEO Barry McIlheney delves into the data to pull out the key trends.
Source: InPub Weekly # 137 12/04/2013
July-Dec 2012 ABCs: a media buyer’s view by Jamie Higginson
In general, the circulation of printed magazines is down. But the point is, says Jamie Higginson, it really doesn’t matter. Publishers shouldn’t be stressing particularly over the performance of one of their platforms, but should see it all as part of a broader brand offering.
Source: InPublishing Magazine Mar/Apr 2013
Circle of Trust by Ross Sturley
Publishers are closing down or selling off marginal magazines as part of the continuing cost cutting drive. Are we risking throwing the baby out with the bathwater? Ross Sturley thinks we might be.
Source: InPublishing Magazine Mar/Apr 2013
Any Questions – Peter Houston by Peter Houston
This week, Peter Houston presented InPublishing’s first ever webinar, entitled ‘A new golden age of print? Lessons from the independent magazine scene.’ In the Q&A session that followed Peter’s presentation, we ran out of time before all the questions could be answered. Here, Peter provides a follow-up Q&A.
Source: InPub Weekly # 133 08/03/2013
Did Christmas spell the end of print? by Jo Bowman
On Christmas morning, shiny new tablets were being unwrapped the length and breadth of the country. Was this the tipping point? Will print now rapidly head the same way as vinyl? Jo Bowman gets the views of some leading industry figures.
Source: InPublishing Magazine Jan/Feb 2013
Tom Bureau - interview by Meg Carter
Just over a year ago, private equity company Exponent acquired BBC Magazines and merged it with Magicalia and Origin to create Immediate Media Co – a major new player in the magazine marketplace. Meg Carter talks to chief executive Tom Bureau about the rationale behind the merger and about his plans for the future.
Source: InPublishing Magazine Jan/Feb 2013
Who wants to be a billionaire? by James Evelegh
A busy year at Bloomberg Markets magazine is about to climax with the release of their first ‘Billionaires’ issue. James Evelegh met with publisher Michael Dukmejian and Director EMEA, Laurie Benson to find out more.
Source: InPub Weekly # 112 05/10/2012
Come rain or come shine by Dominic Murray
Despite our truly abysmal summer, Gardeners’ World, which relaunched its magazine in March 2011, has continued to build momentum this year. Publishing director Dominic Murray tells us why the brand is thriving.
Source: InPublishing Magazine Sep/Oct 2012
Mark Hayes - interview by Meg Carter
In these recessionary times, starting a new business takes nerve, focus and passion. And personal savings, for when the bank says ‘no’. Mark Hayes and Gillian Loughran ticked all these boxes and duly launched Autism Eye last year. Meg Carter talks to Mark about his experiences of launching, and prospering, on a tight budget.
Source: InPublishing Magazine Sep/Oct 2012
Time to die by Ross Sturley
Ross Sturley marks the thirtieth anniversary of the release of a sci-fi classic, by taking one of his periodic looks at the present state and likely future of business to business publishing.
Source: InPublishing Magazine Jul/Aug 2012
Losing Money by Piers Russell-Cobb
Losing money in any business is a nightmare. If you are in this unfortunate position in magazine publishing, every issue that you publish reminds you of your loss maker. Weekly is more frightening than monthly! Piers Russell-Cobb looks at turnaround strategies.
Source: InPublishing Magazine Jul/Aug 2012
InPublishing Tip 7 - Look outside your own market for inspiration by Carolyn Morgan
All publishers keep tabs on their own market, monitoring closely what their competitors, readers and advertisers are up to. This is entirely to be expected, but, writes Carolyn Morgan, it’s a good idea to investigate what strategies publishers in completely unrelated markets are adopting.
Source: InPub Weekly # 099 08/06/2012