The Autosport Paywall Journey
Publishers have wrestled with the challenge of how to monetise their websites since the very inception of the world wide web. Most have experimented with ad funded models, paywalls or a mix of the two. Over the years, Autosport has tried almost every combination, but has now settled on its present charging model and, says Rob Aherne, it feels right.
Source: InPublishing Magazine Mar/Apr 2013