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Media Pioneer Awards 2013: Songlines by Carolyn Morgan
Songlines, the world music magazine, has been growing its flagship Songlines Music Awards, building new media partnerships and launching on tablet, writes Carolyn Morgan.
Source: InPub Weekly # 136 05/04/2013
The Autosport Paywall Journey by Rob Aherne
Publishers have wrestled with the challenge of how to monetise their websites since the very inception of the world wide web. Most have experimented with ad funded models, paywalls or a mix of the two. Over the years, Autosport has tried almost every combination, but has now settled on its present charging model and, says Rob Aherne, it feels right.
Source: InPublishing Magazine Mar/Apr 2013
Marketing Automation: The marketer’s silver bullet or an expensive toy? by Kate Mayfield
Have you heard of marketing automation software? If not, you soon will. It’s possibly the answer to the challenges facing marketers who are trying to carry out multi-channel marketing in a complex data environment and business is booming for these vendors. You probably need to be thinking about using it in your business, writes Kate Mayfield.
Source: InPublishing Magazine Jan/Feb 2013
Social Media Strategies for Publishers by Amanda MacArthur
Publishing has always been associated with thought-provoking sentences, attention-grabbing headlines and heart-tugging photographs. Social media should have been a natural transition for marketers in the publishing industry, but, writes Amanda MacArthur, there is still a struggle against taking down the corporate curtains and adding a layer of transparency.
Source: InPublishing Magazine Jan/Feb 2013
Content is Finally King by Mark Edwards
Over the last eighteen months, writes Mark Edwards, two black-and-white creatures have emerged from Mountainview, California like a pair of movie monsters – and the effect on many websites was similar to that of Godzilla and King Kong rampaging through New York City or Tokyo, smashing stuff up.
Source: InPublishing Magazine Nov/Dec 2012
Towards the light… towards illumination by Simon Wainwright
Future has been working hard to secure its place in the new media world. Underpinning much of their digital transition is a growing appreciation of, and reliance on, Customer Insight. Simon Wainwright, recently appointed to the newly created role of market research director, explains the evolving role of Customer Insight at the company.
Source: InPublishing Magazine Nov/Dec 2012
Retailers are becoming publishers, and vice versa by Henry Hyder-Smith
A number of surveys conducted earlier in the year highlighted the continuing blurring of boundaries between publishers and retailers. Both are starting to behave like the other! Henry Hyder-Smith looks at these survey results to see what each sector can learn from the other.
Source: InPublishing Magazine Nov/Dec 2012
Why it's cool to be a data geek by Carolyn Morgan
Digital media, cloud crunching, analytics and the ability to marry up different data sources are revolutionising how media owners can measure who is reading what content, when, where and how often. Carolyn Morgan looks at the growing importance of data.
Source: InPublishing Magazine Sep/Oct 2012
How to make paywalls work for traditional magazines by Ryan O'Meara
The challenge of getting web users to pay for content has kept many a publisher awake at night these past few years. Just what will people pay for online? Ryan O'Meara, watching a TV movie one night, has stumbled across the answer…
Source: InPublishing Magazine Sep/Oct 2012
21 hot tricks for Direct Marketing copy by Andy Maslen
What are the best DM copywriting techniques, and how do they translate to the digital domain? asks copywriter, Andy Maslen. The answers may surprise you.
Source: InPublishing Magazine Sep/Oct 2012
Search – Now It’s about the User Not Just Technology by Amanda Watlington
The business of search has changed radically over the past few years, as users have become more mobile, more sociable and a lot more impatient. In response, the search companies have made dramatic changes to the way they operate and it’s vital, writes Amanda Watlington, that publishers keep abreast of what these big players are up to.
Source: InPublishing Magazine Jul/Aug 2012
Facebook Wall Flowers by Andrew Majewski
Are your current tweets, posts and LinkedIn updates acting anti-social? If so, says Andrew Majewski, here’s how to mingle more effectively.
Source: InPublishing Magazine Jul/Aug 2012
Cookie Consent – where are we? by Jenny Moseley
You will have noticed a plethora of cookie messages popping up on websites, in all shapes and sizes. There is little uniformity or consistency and many sites appear to be doing nothing. This, writes Jenny Moseley, is not good enough.
Source: InPub Weekly # 100 15/06/2012
Face value by Jo Bowman
“Like” it or not, Facebook is a phenomenon that’s not only shaking up the way people meet and interact, but also the way they discover, shop and recommend. Jo Bowman talks to publishers about how they’re going social.
Source: InPublishing Magazine May/Jun 2012
Ten reasons to Tweet by John Meehan
Former Hull Daily Mail editor, John Meehan, started tweeting a year ago and now he’s hooked! Forget PA, he says, Twitter should now be every journalist’s newswire.
Source: InPublishing Magazine May/Jun 2012
InPub Tip 3 - Use Testimonials to Enhance Online Reputation by Ryan O'Meara
Your online reputation is hugely important to your business – just witness the impact of negative customer ratings on sales of your shiny new app. But, don’t be passive, urges Ryan O’Meara, take control and use testimonials to your advantage.
Source: InPub Weekly # 094 04/04/2012
Media Pioneer: Songlines by Carolyn Morgan
Carolyn Morgan applauds the latest nomination for the 2012 Media Pioneer Awards, Songlines – the first UK music magazine on Kindle Fire.
Source: InPub Weekly # 082 10/02/2012