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Land of the Free by Mark Edwards
We’re in the midst of a titanic struggle for the heart and soul of the internet. On one side, we have Murdoch erecting his paywalls, on the other, Anderson surfing the tidal wave of Free. Who will win? I will resist the urge to shout FIGHT! and instead leave it to Mark Edwards to explain how his company went about making money from free content.
Source: InPublishing Magazine Mar/Apr 2010
If Content is King, Context is Queen by Angus Phillipson
The long established maxim that “content is king” has been so overused that it’s easily dismissed as stating the obvious, particularly for professional publishers for whom the quality of their content has always been of paramount importance. However, the now clichéd statement deserves reassessment against the backdrop of today’s complex and fast changing digital landscape, says Angus Phillipson.
Source: InPublishing Magazine Mar/Apr 2010
The role of intelligence in business publishing by James Evelegh
Last autumn’s AOP annual conference was held at the Business Design Centre in Islington. Among an impressive line-up of speakers was Emap’s chief executive, David Gilbertson, who gave an excellent presentation on the subject of intelligence, in the context of B2B publishing. James Evelegh listened to what he had to say.
Source: InPublishing Magazine Jan/Feb 2010
Which digital path to go down? by Graham Duffill
Online, mobile? Digital edition, ereader? The choices are growing by the day and technology is developing with incredible speed. It’s quite tempting to stick with print and website, but that is unlikely to be sufficient long term. Graham Duffill takes soundings from publishers and suppliers in search of answers.
Source: InPublishing Magazine Nov/Dec 2009
Football crazy by Paul Hood
As a nation, we’re footy mad. Each week, millions follow their favourite team and passions run high, however big the club, be it mighty Man U or lowly non-league Dartford (come on you Darts!). Surely, a website that could tap into that passion, and truly engage with fans, would be onto a winner. And that, says Paul Hood, is precisely what Mirrorfootball.co.uk aims to do.
Source: InPublishing Magazine Nov/Dec 2009
Media Futures by Carolyn Morgan
In the brave new world of free online content, how will media be consumed and paid-for? How will technology affect how consumers use different media? How will established publishers and media owners have to evolve to survive? Carolyn Morgan attended July’s Media Futures Conference in search of answers.
Source: InPublishing Magazine Sep/Oct 2009
Preparing for the upturn by Steve Macvicar
The economic slowdown presents publishers with a perfect opportunity to take stock, especially on the digital front. Now is the time, says Steve Macvicar, to conduct that long-overdue digital healthcheck.
Source: InPublishing Magazine Sep/Oct 2009
The Absence of Trust by James Murdoch
This is the text of the MacTaggart Lecture, given by James Murdoch at the 2009 Edinburgh International Television Festival on 28 August.
Source: MacTaggart Lecture 2009
What will it be like? by Robin Crumby
Even in their darkest hours, most publishers accept that the recession will eventually end. But what will the publishing landscape look like as publishers emerge from their bunkers? Robin Crumby looks into the future.
Source: InPublishing Magazine Jul/Aug 2009
Econsultancy.com’s relaunch: what did we learn? by Ashley Friedlein
On 14th December 2008, on a Saturday, Econsultancy.com’s new site finally went live. This after around £350,000 of investment and almost a year and a half’s hard work. Chief executive Ashley Friedlein looks at some of the key learnings and results of the relaunch.
Source: InPublishing Magazine May/Jun 2009
Recession Busting Tactics For Online Publishers by Angus Phillipson
Perhaps the only good thing you can say about a recession is that it forces us to work smarter. The unrelenting focus on costs leads us to re-examine the way we do things and we strain every sinew to make our marketing budget stretch further. Angus Phillipson looks at some ‘quick win’ measures to help us through this downturn.
Source: InPublishing Magazine Mar/Apr 2009
Bringing your brand to life by Sophia Dempsey
To survive and thrive, publishers really do need to be media neutral and to engage with their readers in a wide variety of settings. To communicate through one channel alone – be it on or offline – is one dimensional and extremely limiting. Sophia Dempsey looks at how some magazine brands are utilising a range of media to reach their audiences.
Source: InPublishing Magazine Jan/Feb 2009
Adding Value to your Information Website by Michael Upshall
As a specialist publisher, you enjoy one big advantage over Google and the other big online players – your market knowledge and reputation within your niche. And, says Michael Upshall, turning this to your advantage has never been easier ... or cheaper.
Source: InPublishing Magazine Nov/Dec 2008
SIPA 2008 by Louise White
SIPA UK’s (Specialised Information Publishers Association) 14th annual congress was held on 9th July in London. Louise White looks at the main themes and conclusions from the day.
Source: InPublishing Magazine Nov/Dec 2008
AOP’08 by James Evelegh
The great and the good of the online world gathered at the Park Lane Hilton on 1st October for the UK Association of Online Publishers’ annual conference. James Evelegh was also there and, here, picks out the main themes.
Source: InPublishing Magazine Nov/Dec 2008
Relaunching Mirror.co.uk by Paul Hood
Hardly a day goes by without a media brand touting its latest web relaunch. Many involve little more than a change of font or background colour and are quickly forgotten. Occasionally, though, you do get a relaunch worthy of the name – a full root and branch overhaul that demands closer inspection. Mirror.co.uk’s was one. Paul Hood explains how they went about it.
Source: InPublishing Magazine Nov/Dec 2008
Loughborough still stinks by Richard Withey
Three years ago, Richard Withey wrote a semi-serious piece of gentle invective for us, plagiarising the thoughts and words of the metaphysical poet Andrew Marvell and encouraging newspapers to get on with the consummation of their new relationship with digital readers, or miss the chance altogether. Richard revisits the subject and asks, have they done so? And more to the point, has it made a difference?
Source: InPublishing Magazine Sep/Oct 2008
What to do with an accidental audience by Ray Snoddy
Over the past few years, some UK nationals have garnered a healthy and demographically-attractive overseas audience. But overseas audiences are much harder to monetise than domestic ones, and publishers have been struggling to find the right commercial formula. Recently, reports Ray Snoddy, they have been ramping up their efforts, particularly in the US.
Source: InCirculation Magazine Jul/Aug 2008
AOP Census 2008 by Ruth Brownlee
The latest Association of Online Publishers’ annual census offers a bullish forecast. New AOP director, Ruth Brownlee, assesses the key findings and what they tell us about the state and outlook for the online publishing sector.
Source: InCirculation Magazine Jul/Aug 2008
Deliverability – improve it, or waste your marketing budget by Paul Crabtree
One of the easiest ways to improve the RoI of your email marketing is to increase the proportion of your emails that get through. It’s not rocket science. But, says Paul Crabtree, it’s about more than just RoI. Fail to get to grips with data hygiene and you risk falling foul of increasingly sophisticated anti-spam systems, and the less forgiving attitude of ISPs.
Source: InCirculation Magazine May/Jun 2008