The Spanish Market
Huge numbers of our precious readers desert these shores every summer for sunnier climes. A large proportion of this exodus heads to Spain and, very considerately, congregates in predictable places – which makes the task of marketing magazines to them relatively straightforward. Graeme King has some pointers for publishers wishing to tap into the Spanish market this summer.
Source: InPublishing Magazine Mar/Apr 2009
Summer hotspots for magazine sales
Every summer, millions of our precious readers disappear off on holiday. Many of them head for the beaches of Greece and Cyprus to soak up the sun. Lolling on their sun loungers and clearly in need of something to read, this group of sun worshippers is an attractive market for publishers. Graeme King looks at the local market and what publishers need to do to maximise sales.
Source: InPublishing Magazine Nov/Dec 2008
The India magazines opportunity
Print media is thriving in India. Restrictions on foreign media ownership have eased and the economy is booming. For international publishers, India is seen as a highly attractive market, in spite of continuing difficulties in areas such as pricing and distribution. Paul Woodward looks at the current state of play in the magazine market.
Source: InPublishing Magazine Sep/Oct 2008
Postcard from Singapore
The grass is always greener! Ever fancied plying your trade abroad? Singapore, perhaps? There are some very obvious draws, but also some unexpected drawbacks. Sara Howers has just spent a year there. Here’s her despatch ...
Source: InCirculation Magazine Jul/Aug 2008
The German Market
A shortage of data and an overcrowded newsstand are two of the challenges facing UK publishers eyeing up the German market. However, a population of 83 million, and German speakers in Austria and Switzerland to boot, is a considerable prize. Paride Forte gives us an overview of the German market.
Source: InCirculation Magazine May/Jun 2008
The Italian Market
Easy living, passionate people and long long lunches, Italy is a country where the term ‘maniana’ is adopted as a lifestyle. Not then an obvious choice for publishers wanting to explore overseas markets. However, according to Paride Forte, the Italian market has much to offer the publisher willing to go that extra mile.
Source: InCirculation Magazine Mar/Apr 2008
In May 2007, Patrick Farrelly and Ted Glynn were invited to Hanoi to speak at the first ever circulation sales and promotions conference to be held in Vietnam. Here, they recount their experiences.
Source: InCirculation Magazine Jan/Feb 2008
South Africa’s Diamond Offering
South Africa has many of the ingredients for a successful export market: widely spoken English, a stable economy and a growing middle class. Scott Goward and Claire Laycock look at the South African magazine market and the opportunities it presents for UK publishers.
Source: InCirculation Magazine Nov/Dec 2007
The Chinese economy continues to grow at a phenomenal rate, as does its all-important middle class. There are plentiful opportunities for international publishers, yet UK companies have been relatively slow out of the blocks. Ian Locks looks at the Chinese magazine market, and urges UK publishers to engage.
Source: InCirculation Magazine Sep/Oct 2007
Coming from a land down under
Should you consider the Australasian magazine market as a potential export opportunity? Patrick Horton, circulation director of Emap Australia, shares his insights into selling magazines in the second largest export market for UK publishers.
Source: InCirculation Magazine Jul/Aug 2007
The American Magazine Retail Sales Experience
The last decade has seen enormous change in the US magazine market, and publishers now have to contend with a seriously struggling wholesale sector and an increasingly assertive retail one. John Harrington looks at this troubled, yet still substantial route to market.
Source: InCirculation Magazine May/Jun 2007
The Canadian Market
The Canadian magazine industry has always been treated by publishers as part of the much bigger North American market and in equal measures has suffered and benefited from the influences its much bigger neighbour has had on it. This is not surprising considering that US publications account for over 80% of total magazine sales in Canada. But, says COMAG’s Paride Forte, there are real benefits in treating Canada as a separate identity as, in many ways, it offers up considerable opportunities for publishers.
Source: InCirculation Magazine Mar/Apr 2007
Building business in Asia
Asia is a fast growing market and large international publishers want a slice of the action. Paul Woodward looks at partnership, merger and acquisition strategies for business development in the region.
Source: InCirculation Magazine Jan/Feb 2007
The Spanish Market
With over 16 million Brits heading to Spain each year, and lots of them looking for something to read on the beach, the country is a potentially lucrative market for UK publishers. Yet 2006 has been a difficult year. Marketforce’s Scott Goward and Claire Laycock provide an overview of the market and some key dos and don’ts for UK exporters.
Source: InCirculation Magazine Nov/Dec 2006
Ask any publisher what they associate with Holland, and a vibrant magazine market may not end up high on the list. Tulips definitely, windmills possibly, the Red Light District - obviously, but magazines ... well possibly not. But, as COMAG’s Paride Forte explains, Holland has always been a key market for magazine sales, and despite difficult times of late, there are still opportunities for publishers.
Source: InCirculation Magazine May/Jun 2006
Losing in Germany?
Despite the huge size of the German market and our close economic ties, UK publishers (in common with other international publishers) consistently underachieve there. The Economist’s Philip Kucharski looks at the challenges of marketing international titles in Germany.
Source: InCirculation Magazine Nov/Dec 2005
Sales across the channel
Barely a stone’s through away, and with a population of over 60m, the French market has lots to tempt UK publishers, though the small matter of language and a vibrant domestic publishing sector don’t help. COMAG’s Graeme King gives an overview of the French market and highlights the main opportunities, and pitfalls, for would-be exporters.
Source: InCirculation Magazine Sep/Oct 2005
For many UK newspapers, the words ‘circulation’ and ‘growth’ are too infrequently juxtaposed. Not so in India where newspaper sales are thriving and the media in general booming. Foreign publishers are aware of the potential and are investing heavily. Dennis Jared sets the scene.
Source: InCirculation Magazine Jul/Aug 2005
Cracking it down under
Australia is UK publishers’ second largest export market. This is despite the fact that its population is a third of our own spread over a land mass thirty times our size. On top of that, it’s quite a long way away. Vicki Day, of Australian distributor Gordon & Gotch gives some advice for UK publishers wishing to trade in Oz.
Source: InCirculation Magazine Jan/Feb 2005
In to Africa
Africa was once described in the Economist as “The Hopeless Continent” – a description which might suggest that this particular publication would try to steer clear of the place. Not so! International circulation director Christopher Collins explains why he believes Africa to be a land of hope and opportunity and why the Economist is investing for the long term.
Source: InCirculation Magazine Nov/Dec 2004