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Semantic linking: dream or reality? by Michael Upshall
Links make the online world go round, facilitating the finding of related and relevant information. The problem is that adding links to articles can be a time consuming manual process. Wouldn’t it be nice, says Michael Upshall, if the whole thing could be automated.
Source: InPublishing Magazine May/Jun 2009
Relaunching Mirror.co.uk by Paul Hood
Hardly a day goes by without a media brand touting its latest web relaunch. Many involve little more than a change of font or background colour and are quickly forgotten. Occasionally, though, you do get a relaunch worthy of the name – a full root and branch overhaul that demands closer inspection. Mirror.co.uk’s was one. Paul Hood explains how they went about it.
Source: InPublishing Magazine Nov/Dec 2008
Atomisation and the death of passivity by Craig Hanna
Interaction and an enhanced user experience are what Web 2.0 is all about, but this means more than just putting up a forum and a few video clips on your website. It is much more fundamental than that and, says Craig Hanna, publishers are in danger of being left behind.
Source: InCirculation Magazine May/Jun 2008
Peak Performance 2.1 - After the Relaunch by Mark Edwards
After a great deal of planning, Peak Performance relaunched its website last November, with the aim of fully utilising the full array of Web 2.0 tools. Now that the dust has settled, Mark Edwards assesses what has been achieved and what lessons learned.
Source: InCirculation Magazine May/Jun 2008
User knows best by Paul Hood
What’s the secret of online success? Sexy bells and whistles or simple clear solutions to customer needs? I think you know the answer. And the best way to get there is to put the customer at the centre of your planning and design processes. If you can do that, says Paul Hood, then you are well placed for long term growth.
Source: InCirculation Magazine Nov/Dec 2007
DM on the web by Gill Lambert
Despite the onward march of the web as a subscription source, subscription marketers are still underperforming in the online world. The reasons are, firstly, a failure to apply direct marketing techniques as rigorously in the online environment and, secondly, a lack of direct control over the web pages. Both, says Gill Lambert, can be remedied.
Source: InCirculation Magazine Sep/Oct 2006
Increasing circulation in your virtual marketplace by Mark Nunney
To maximise sales from your website you must establish its presence within your products’ virtual marketplace - the community of websites frequented by your potential customers. For this you need a strategy, a budget and specialist knowledge, explains Mark Nunney from the Website Marketing Company.
Source: InCirculation Magazine Jul/Aug 2005
AOP conference 2004 by James Evelegh
On 21 October the Association of Online Publishers held its annual conference at the Grosvenor House in London. Over twenty well known faces from the world of online publishing spoke across a wide range of issues. Here, James Evelegh reviews the presentation of Mark Wilson of web design consultants Wilson Fletcher.
Source: InCirculation Magazine Nov/Dec 2004
Getting the web to work for publishers by Simon Elgar
More and more companies are discovering that the web can have a significant impact on the way they and their competitors do business. Simon Elgar, group marketing director of Reed Business Information, examines what this means for magazine publishers.
Source: InCirculation Magazine Nov/Dec 2004
13 steps to increasing your website traffic by Mark Nunney
More and more publishers are increasing circulations with the help of online subscriptions marketing. To join them, you know you need a website but how do you get any visitors? Mark Nunney, MD of The Website Marketing Company explains.
Source: InCirculation Magazine May/Jun 2004