Broadening the appeal
The September 2007 advertising campaign from the Economist was a new take on their classic red and white treatment. Here, the Economist’s UK publisher, Olly Comyn, explains the thinking behind the campaign.
Source: InCirculation Magazine Jan/Feb 2008
Telling your potential customers who, what and where you are is as crucial for magazine publishers as it is for other FMCG manufacturers. That means advertising! MediaCom’s Nicola Morgan looks at above-the-line strategies for consumer magazine publishers.
Source: InCirculation Magazine Jan/Feb 2006
Over the past twenty years, the Economist has increased its UK circulation by 73% - an increase due in part to one of the longest running and most recognised campaigns ever for a media brand. The Economist’s Christopher Collins gives us the inside story.
Source: InCirculation Magazine Jul/Aug 2004