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ABC Results: publisher reaction

The ABC yesterday released the consumer magazine circulation results for the January – June 2017 period and publishers have responded with their interpretation of the figures.

Author: News Desk

Posted on: 11 August 2017 09:08

ABC Results: publisher reaction

James Tye: "The Week Junior shows another significant increase highlighting the demand for quality content amongst the youngest members of our society."

Below are statements about their ABC results from: Bauer Media, Condé Nast, Dennis, Hearst Magazines UK, Hello!, Immediate Media Co, Prospect, Redan, Shortlist Media, Slimming World and Time Inc UK.

Bauer Media

TV Choice Celebrates Ten Years as the UK’s Biggest Selling Magazine

Highlights This Period:

* Bauer Media is No.1 in the TV Listings market

* TV Choice celebrates ten years at the top - the only magazine in the UK to sell over 1 million copies every week

* Bauer Media is home to two of the fastest growing magazines in the UK; Practical Photography and Garden Answers

* Bauer Media is the UK’s No.1 publisher in the True Life market

* Take a Break leads the market and is the UK’s No1 women’s weekly

* Garden News is the UK’s No.1 weekly gardening title

* Garden Answers has recorded its eighth consecutive YOY increase

TV Choice (w) – 1,200,487 (print only)

TV Choice, remains the UK’s biggest selling magazine for the 10th successive year and the only UK magazine to consistently sell more than one million copies per issue. TV Choicehas both outperformed the market and increased share YOY and POP. With sales in excess of 1.2 million copies per week, TV Choice outsells its nearest rival by over 300,000. These robust figures are testament to TV Choice’s relevance and ability to engage readers with entertaining content that enhances their love of the nation’s favourite pastime.

Total TV Guide (w) 92,211 (print only)

Total TV Guide has out-performed all its competitors in the premium end of the sector. The title made a significant editorial change in late Autumn 2016 by introducing a daily radio section and adding a section on increasingly popular digital streaming services. The popularity of these new additions has helped the title buck the overall trend in the premium market sector during this latest period. The magazine delivers the total TV package for the modern multi-channel reader.

Take a Break (w) – 515,019 (print only)

Take a Break continues to lead the market as the UK’s No.1weekly, selling more than double its nearest competitor. The magazine’s continued success is underpinned by delivering on and investing in its core editorial pillars of fascinating stories, brilliant puzzles and generous prizes.

Take a Break Series (m) – 165,046 (print only)

Take a Break’s bumper monthly special has been a spectacular performer with year-on-year growth of 11.8%. The companion magazine provides a similar winning formula to its sister weekly title, and continues to be a hit with its true-life audience.

That’s Life (w) – 204,065 (print only)

That’s Life continues to engage a younger weekly audience through a combination of inspirational, emotional and incredible true life stories. That’s Life is outperforming the real life market both POP and YOY has grown market share POP and YOY.

Bella (w) – 161,647 (print only)

Bella delivers a consistent performance, outperforming the market both POP and YOY. Bella’s firm belief in editorial value delivers the most entertaining mix of daytime TV, celebrity gossip, fashion, health, beauty and real life stories, week after week. Bella retains its No. 1 position in UK full rate/standalone sales.

Closer (w) – 196,126 (print + digital)

Closer has maintained its position as one of the leaders in the celebrity market, with a loyal readership connecting with its unique mix of real-life and lifestyle content – from home and wardrobe inspiration, topical debates to expert advice on health, relationships and money.

heat (w) – 120,175 (print + digital)

heat continues to set itself apart from its competitive set delivering 360 degrees multiplatform editorial and commercial offerings across heatworld.com, social channels and heat radio. Famed for its celebrity and lifestyle content – the magazine launched new section heat Holiday Reads, giving readers a free e-book across the summer and first the first time named the Hottest Influencers List in March, hailing the most savvy and influential celebs.

Grazia (w) – 110,031 (print + digital)

Grazia has consolidated its position at the premium end of the market – increasing its cover price from £2.00 to £2.20, and has out-performed the weekly market both YOY and POP. Renowned for its fashion, news, beauty and lifestyle content this period has seen Grazia undertake a number of innovative and well received editorial initiatives. It published its first High Street Special in March and in June the title published its Unplugged special, an issue dedicated to taking a break from electronic devices, which generated huge reader interest and feedback.

Yours (f) – 251,901 (print + digital)

Useful, trusted, celebratory and caring, with a very loyal 50+ following, Yours continues to outperform the market. Its chat, heart-warming real life stories, shared memories, and health and beauty tips deeply connecting with its audience.

Garden Answers (m) – 33,521 (print only)

Garden Answers has recorded its eighth consecutive YOY increase of 48.2%, as well as a 19.9% rise POP – making it the fastest growing magazine in the UK YOY. The magazine grew circulation driven by a huge growth in subscribers and a fantastically targeted editorial product.

Garden News (w) – 38,614 (print only)

Garden News has maintained its position as the UK’s No.1 weekly gardening title, recording both YOY and POP increases. The product continues to focus on delivering great advice and inspiration for the most passionate gardeners in the UK.

Practical Photography (m) – 39,183 (print + digital)

Practical Photography is not only the fastest growing magazine in the UK POP, up +55.3% on its previous ABC (JD-16), but it’s now the number 1 monthly photography magazine. A passionate audience of photo enthusiasts enjoy the magazine’s inspirational images, expert hands-on advice, tips and ideas, as well as the most authoritative equipment reviews out there.

Commenting on the results Rob Munro-Hall, Group Managing Director, Bauer Magazine Media UK said: “Bauer Media is the No 1 publisher with magazine copy sales exceeding 73.3 million this period. TV Choice continues to lead the TV listings market, celebrating an impressive ten years at the top as the UK’s best-selling magazine and in the Specialist market, Practical Photography and Garden Answers are two of the fastest-growing titles. We believe in the enduring consumer appeal of magazines and are committed to investing in our existing brands as well as launching new ones. In April this year, we launched Planet Rock magazine, a print extension to our successful radio and events brand, which has been eagerly received by the highly engaged community of rock fans.”

Condé Nast

Condé Nast Britain today releases its latest set of ABC figures combining print and digital sales for the period January to June 2017:

Vogue

British Vogue posts a new ABC of 190,021, an increase of 2.5% in UK print subscriptions year on year. Edward Enninful has taken up the role of Editor-in-Chief of Vogue this month, and December will be his first issue.

House & Garden

In its 70th anniversary year, House & Garden unveils a new ABC of 111,017. UK actively purchased copies are up 1.6% period on period and 1% year on year, and UK single copy sales are up 10% and 6% respectively. The List, House & Garden's digital first directory of design professionals, is to be published in print for the first time later this year.

Tatler

The original social media, Tatler announces an ABC of 80,035. Its online audience currently stands at 360,920 unique users*, an increase of 26% year on year.

The World Of Interiors

Posting an ABC of 55,059 The World of Interiors delivers a consistent performance as the go-to source for design professionals and style arbiters. UK single copy sales are up 13% period on period and 5% year on year.

GQ

The UK's preeminent men's lifestyle media brand and recipient of 66 major awards, GQ announces an ABC of 114,035, retaining its market leader position, with total single sales up by 2% period on period. The website has increased its unique users by 17% year on year, currently standing at 2,311,797*.

Vanity Fair

The biography of our age, one month at a time, Vanity Fair unveils an ABC of 72,012. Recognised as a cultural catalyst the world over, the brand provokes intelligent dialogue and debate.

Condé Nast Traveller

As it approaches its 20th anniversary this Autumn, leading luxury travel publication Condé Nast Traveller posts a new ABC of 78,091. UK actively purchased copies are up 4% and total actively purchased copies up 4.3% year on year, while total single sales are up 9.5% year on year.

Glamour

Announcing circulation for the first time since the new editorial strategy and larger format was deployed, Glamour unveils an ABC of 275,536, up 5.8% and with UK actively purchased copies up 6.9% period on period. This pioneering magazine of the noughties has been successfully reimagined in recognition of its readers evolving lives.

Wired

Wired posts a new ABC of 51,006, while its online audience has grown by 93% year on year, with Wired.co.uk currently receiving 2,549,310 unique users*. These audiences, together with social, Wired events and the Consulting business reaches a significant audience of thought-leaders.

The digital only brand Ars Technica UK delivers tech news with real impact to 782,660 unique users*. The LOVE 18 issue of bi-annual LOVE has just been published, and continues to redefine the edgy high-end sector. Britain's essential male style bible GQ Style will publish the A/W'17 issue in September. The UK's number one bridal media brand, Brides recently announced a new ABC of 40,058 (January to December 2016.)

Albert Read, who has recently taken over from Nicholas Coleridge as Managing Director of Condé Nast Britain, comments: "We're encouraged to see market share across our luxury portfolio growing period on period for UK actively purchased copies, and the loyalty of our audience remains strong. There have also been pleasing increases in engagement across digital platforms and other iterations, in line with our strategy to build on the brands, extending their reach and authority."

* Google analytics April - June 2017

Dennis

Dennis today reports a strong ABC performance for its flagship current affairs brand The Week and a significant increase for its recently launched children’s news title The Week Junior.

The Week Junior grows 21.9% to 45,895 in one quarter.

The magazine has demonstrated amazing growth, with 8,255 new copies added in a single quarter. It was first audited in May 2017 for Jan-March period with a strong first ABC of 37,640, and a second audit for the April-June period saw it grow 21.9% to 45,895, of which 35,785 were subscribers. This innovative and award winning title is aimed at curious and smart 8-14 year olds who want to make sense of the world around them. It is the UK’s smartest and fastest growing children’s magazine, and is setting new records for rapid subscription growth.

The Week reports stable circulation and digital increase of 7.1% POP and 4.4% YOY

Dennis’ flagship current affairs title The Week continues to dominate the current affairs magazine sector with a stable combined ABC of 241,315, down only 0.7% POP and 0.3% YOY.

James Tye, Chief Executive, of Dennis said “The Week continues to dominate the current affairs agenda with its ever increasing portfolio of brands. The Week Junior shows another significant increase highlighting the demand for quality content amongst the youngest members of our society. Its rise, almost all subscription driven, is truly remarkable and encouraging. The Week also enjoyed a strong paid-for result. Once our latest acquisition MoneyWeek is integrated, then our current affairs portfolio will have around 250,000 weekly subscribers across the titles.”

Hearst UK

Hearst retains market leadership position in all its monthly magazine competitive sectors

Dynamic distribution recognised by ABC for first time

Hearst UK, the leading premium publisher, has released its latest set of ABC figures for the period Jan-Jun 2017. The results show Good Housekeeping, Country Living, Women's Health and Men's Health retaining market leadership positions in each of their respective competitive interest sectors, whilst Cosmopolitan remains the highest circulating young women's glossy.

Hearst has also seen year-on-year growth for five of its titles:

* Country Living is up 4% year-on-year with a combined ABC of 187,394

* ELLE Decoration is up 3% year-on-year with a combined ABC of 71,794

* Women's Health, voted magazine of the year at this year's PPA Awards, is up 3% year-on-year with a combined ABC of 131,690. It also sees its 10th consecutive period-on-period ABC increase since launch

* Harper's Bazaar is up 1% year-on-year with an ABC of 111,424

* Jamie is up 4% year-on-year with a combined ABC of 47,021

Cosmopolitan, ELLE and Harper's Bazaar continue to benefit from Hearst's dynamic distribution strategy, which puts these magazines directly into the hands of their audiences through a tightly targeted mix of channels. And for the first time, ABC has incorporated a breakdown of these copies into the certificate to clearly demonstrate how each brand is reaching its audience.

For Cosmopolitan this is via gyms, cinemas, shopping centres and through partner marketing programmes. For ELLE, it's through its lookfantastic.com beauty box partnership as well as cinema and high-end shopping destinations and for Harper's Bazaar it's via prestigious partnerships such as the V&A and Kensington Palace as well as through a sustained presence at cultural events such as Masterpiece London, RHS Chelsea Flower Show and Hearst's Country Living Spring Fair.

New independent research carried out on behalf of Hearst shows engagement levels among consumers who receive dynamically distributed copies is just as high as those readers who paid for a copy of their magazine*.

James Wildman, CEO of Hearst UK, says: "We believe print magazines have a unique ability to reach, influence and engage consumers and I am delighted that Hearst leads the market in each of our monthly magazine competitive sectors. I am also thrilled to see so many of our titles in growth.

"These results also underline that our dynamic approach to distribution is delivering strongly to our advertisers. We're continuing to build loyal and engaged audiences through both paid-for and dynamic channels, and our new research provides clear and compelling evidence that we're attracting new readers. We've also worked extremely closely with ABC to incorporate and highlight our new routes to market in the certificate for the very first time, which is important to both our advertisers and trading partners.

"These results show that whether through our magazines, which are read by more than seven million people a month, via our digital brands, which reach 17 million monthly unique users, or through our many fabulous events, our iconic brands continue to grow rapidly and have the ability to provide trusted content which engages their audience wherever they are."

*Hearst partnered with independent research agency Engage Research to survey 10,000 consumers who either picked up Cosmopolitan, ELLE or Harper's Bazaar via a dynamic distribution channel or paid for it on the newsstand or via subscription. The research compared the results against specific criteria including levels of engagement and likelihood to read in the future. Results showed nine out of 10 of both sets of readers would read the magazine again in the future and on average, all readers read over 74% of the issue.

Hearst UK Monthly Brands

Cosmopolitan: Total combined ABC of 403,887, -1% pop, -2% yoy

Country Living: Total combined ABC of 187,394, 0% pop, +4% yoy

ELLE: Total combined ABC of 172,193, +2% pop, 0% yoy

ELLE Decoration: Total combined ABC of 71,794, +4% pop, +3% yoy

Esquire: Total combined ABC of 62,051, -5% pop, -4% yoy

Good Housekeeping: Total combined ABC of 439,561, -3% pop, -1% yoy

Harper's Bazaar: Total combined ABC of 111,424, 0% pop, +1% yoy

House Beautiful: Total combined ABC of 109,970, -7% pop, -4% yoy

Men's Health: Total combined ABC of 174,672, -4% pop, -3% yoy

Prima: Total combined ABC of 240,924, -7% pop, -7% yoy

Red: Total combined ABC of 166,340, -9% pop, -14% yoy

Women's Health: Total combined ABC of 131,960, +1%pop, +3% yoy

Hearst UK Weekly Brands

Best: Total combined ABC of 130,506, -6% pop, -9% yoy

Inside Soap: Total combined ABC of 98,226, -5% pop, -7% yoy

Real People: Total combined ABC of 124,859, -10% pop, -12% yoy

Reveal: Total combined ABC of 100,685, -10% pop, -12% yoy

Hearst Made

Asda Good Living: Total combined ABC of 1,797,167, -2% pop, -9% yoy

Jamie: Total combined ABC of 47,021, -1% pop, +4% yoy

HELLO!

HELLO! demonstrates an increase of actively purchased copy sales in the ABC January-June 2017 period - and outperforms its competitors.

HELLO! magazine announces a UK & Eire actively purchased figure of 176,032 in the circulation data released today for the ABC January-June 2017 period.

Once again, HELLO! has proved stronger than its competitors with a period-on-period increase (PoP) of 4.79% - the only celebrity weekly magazine to see an actively purchased PoP increase - and a year-on-year (YoY) change of -9.5%. The market is down -26% PoP and -7.4% YoY.

A further demonstration of HELLO!’s continued strength and consistency and its ability to grow and retain a loyal readership buying in to the magazine’s consistent high-quality editorial offering is the growth in UK and Eire subscriptions by 11% PoP and 6.5% YoY.

HELLO! also continues to be the top exported UK title in the women’s magazine sector, being the No.1 UK title in key territories including Australia, South Africa and Germany.

HELLO!’s global success is partly due to the brand’s reputation for unrivalled royal reporting, with issues in the period celebrating the wedding of Pippa Middleton to banker James Matthews, Princess Charlotte’s second birthday, Prince William remembering his mother Diana, the Queen’s Birthday celebrations and the Trooping of the Colour.

HELLO! is renowned for baby and social exclusives, introducing the babies of Kimberley Walsh and Justin Scott and Binky Felstead and Josh JP Patterson, as well as linking up with Facebook for a Mother’s Day special issue.

Despite a very challenging period for women’s monthlies, HELLO!’s sister title HELLO! Fashion Monthly (HFM) showed a promising year on year increase in its UK and Eire actively purchased – 0.5%, out-performing its monthly competitors, and a year on year performance of -9.5%, out-performing the monthly market, proving readers are buying into the brand.

Panel research performed in the period produced extremely positive feedback, showing the magazine’s continued potential. The strategy for the remainder of 2017 will be to focus on visibility and distribution – including a heavy focus on HFM’s upcoming bumper fashion special and increasing listings at retailers.

Kevin Petley, HELLO! Business Director, commented: “The continuing strong and consistent performance of HELLO! (nearly 30 years), shows the strength of the brand and the confidence our audience has in our ability to regularly provide relevant and entertaining content, which continues to engage and excite. With today’s fast paced lifestyle, it is important that we are able to provide our readers with a magazine that allows them to take ‘time out’ of their busy schedules and relax!”

Immediate Media Co

Immediate Media Co's Strong Performance Continues with Fifth Successive ABC Period of Year-On-Year Growth

Immediate Media Co, the special interest content and platform company, has posted a combined print and digital circulation of 1,672,408 for reporting titles, up 1.79%year-on-year . The results mark a fifth consecutive ABC release with year-on-year growth.

* Immediate's ABC audited print circulation is 1,661,658, up 1.69% year-on-year, on the back of some hugely successful new launches.

* With a total audience of 1.09 million subscribers, the company remains the leading magazine publishing company for subscriptions.*

Tom Bureau, CEO of Immediate Media, says: "Immediate's continued ABC growth once again demonstrates the power of our portfolio of special interest brands. It's an exciting time for our business. Our print titles continue to lead their respective markets, while our fantastic digital growth and new product launches, including Sewing Quarter - the UK's first sewing TV shopping channel - enable us to deliver the highest quality content to our passionate audiences on whichever platform they choose to consume it."

Highlights for the ABC period Jan-June 2017:

Radio Times

* Radio Times remains the UK's biggest-selling quality magazine, with a weekly print ABC of 622,773 .

* Radio Times retains its position as the most valuable title on the UK newsstand.

* Radio Times is also the UK's biggest weekly subscription title, with 277,928 subscribers, a 4.4% year-on-year increase.

* Its digital growth continues, with 9.3 million unique users visiting the site in July, up 28.8% year-on-year.

* Radio Times now has a weekly total brand reach of 3.5m up 3.9% year-on-year.

BBC Gardeners' World Magazine

* In a competitive and growing category, market leader BBC Gardeners' World Magazine's circulation is up 1.4% year on year and an 18.5% period-on-period to a combined ABC of 208,262.

* The May issue, traditionally Gardeners' World's best-selling issue of the year - featuring the annual 2for1 Gardens to Visit card and guide - sold 297,000 copies across all channels, up 10% year on year, with a 34% increase in RSV year-on-year.

Youth and Children

Boosted by launch activity and some outstanding performances by our existing brands, Immediate's Youth & Children portfolio has experienced a 10.5% increase year-on-year.

* Mega is one of the fastest-growing of all consumer magazines, up 26.8% year-on-yearto 38,102 readers.

* Lego Nexo Knights is up an impressive 23.9% year-on-year reporting an ABC of 63,171.

* Immediate's other Lego brands continue to report ABC growth: Lego Friends is up 9.7% annually, Lego Ninjago is up 7.9% on the year and Lego Special Series has an ABC debut of 57,707 .

* Girl Talk and Girl Talk Art have both recorded year-on-year growth, up 4.5% and 0.5% respectively.

* The relaunched Top of the Pops Magazine continues to do well with its second consecutive ABC increase, up 2.5% year-on-year.

* In pre-school, Andy's Amazing Adventures continues to go from strength to strength, up 23.1% period-on-period and 0.7% year-on-year.

* Includes print and digital editions of Immediate Media Co brands and BBC Good Food Magazine/BBC Top Gear Magazine, published under contract for BBC Worldwide, plus titles not audited in this period.

Prospect

Figures released by the independent Audit Bureau of Circulations (ABC) today, show that more than ever Prospect is for the many—not the few.

Prospect is the leading magazine of ideas and today it notches up a sixth successive ABC increase, and a fourth successive record figure.

Strong — not just stable

This is real growth underpinned once more by Prospect's subscription performance, with print subscriptions up 2.2 per cent in the six months ending June 2017 and 5.3 per cent year-on-year. The new total verified circulation figure —which now includes all digital subscriptions as well as print sales —comes in at 44,545.

The audit also officially verifies for the first time that every sitting member of parliament in the UK receives every issue of Prospect.

Of copies of Prospect distributed in the first half of 2017, 76.9 per cent were actively purchased and paid for —11 percentage points up on the previous six months, and Prospect's best performance on this measure for nearly a decade.

More people than ever want to read Prospect's independent take on the thinking that can make sense of our wild and sometimes terrifying times. They are asking where the world goes from here and are willing to pay for unique, high-quality journalism that provides answers.

What's next?

The political surprises don't seem to stop: Jeremy Corbyn, Brexit and Donald Trump. Amid the tumult, there has never been a greater need for Prospect's clear-eyed, cool and intelligent take.

Tom Clark, Editor, said: "These figures are another fantastic result for Prospect. The world has never felt so uncertain, and this is no time for false certainties. The great hankering is for a magazine where the only test is not your political persuasion, but whether you've got something to say, and whether you can write."

Redan

Redan's Peppa Pig Titles Continue to dominate Pre-school Magazine Sector

Redan Publishing Ltd is celebrating as its best-selling Peppa Pig titles, Peppa Pig Bag-O-Fun and Fun To Learn Peppa Pig, maintain their top spots in the pre-school ABC chart. In the new figures, released today for the period of January – June 2017, Peppa Pig Bag-O -Fun registered its ABC as 77,037, whilst Fun To Learn Peppa Pig sold an average of 64,108 copies per issue, ranking them 1 st and 2 nd (respectively) in the official Pre-school chart.

In an increasingly competitive market, the pre-school specialist’s other titles also turned in strong performances, with compilation title Fun To Learn Friendsseeing a period on period increase of 11% to 49,644 and Sparkle World retaining its place as number one multi-character title for primary girls with an ABC of 47,304.

Shortlist Media

ShortList's new ABC of 503,089 represents 58.9% of the total men's lifestyle sector

Stylist's new ABC of 400,942 gives it 23.5% of the total women's lifestyle sector

ShortList announces a new ABC of 503,089 for the period January to June 2017. This is a positive variance of 0.7% period on period. Stylist reports a January to June 2017 ABC of 400,942, which represents a 0.5% negative variance period on period. These new figures reflect continued growth of market share for both of the UK's leading freemium print brands.

The new ABC result means that ShortList magazine remains, once again, number one in its sector capturing 58.2% of the men's market and the most powerful way of reaching professional, urban men every week. A market share of 24% for Stylist reinforces the magazine's brand strength in the upmarket women's sector. Shortlist Media's titles are the UK's only freemium titles to be distributed by hand merchandisers nationwide - in 9 major UK cities - and through a direct network into workplaces, retailers and airport lounges.

Shortlist Media CEO Ella Dolphin says: "The audience demand for ShortList and Stylist is undeniable and is testament to the talent of our editorial and distribution teams. The international footprint will continue to grow in 2017 following the success in France and the Middle East. Emerald Street and Mr Hyde, the unique email brands from the Shortlist stable, consistently deliver nearly 250k daily subscribers, whilst Stylist.co.uk and Shortlist.com are increasingly driven by our audience-tailored video content. Stylist Live has pioneered a new consumer event for Stylist women in London and, through demand, will be increasing in scale with a move to Olympia this November. These powerful brand platforms provide unparalleled access to the Met Set audience - an influential metropolitan consumer group that we understand better than anyone else."

Slimming World

Slimming World magazine is now the third most actively purchased magazine in the UK, new figures show.

ABC (Audit Bureau of Circulations) figures, relating to January to June 2017, revealed the magazine had seen its 11th consecutive year-on-year increase in circulation and climbed from fourth to third position in the actively purchased charts.

Editor Sara Ward says: “To move up to third in the actively purchased rankings is fantastic news. We are immensely proud of the way Slimming World magazine has continued to thrive in what has been a difficult period for the publishing industry. To have increased year-on-year sales for the 11th year running is nothing short of remarkable, and this achievement is testament to the hard work that our dedicated team puts into producing a magazine that acts as a wonderful source of inspiration for slimmers at every stage of their weight-loss journey.”

Slimming World magazine is sold at a discounted price in Slimming World’s 16,000 weekly weight-loss groups, providing an additional layer of support to the organisation’s group members, and online members can receive the magazine as part of their web-based support package. Published seven times a year and produced at Slimming World’s head office in Derbyshire, it is also available to purchase on the newsstand.

Time Inc UK

Home Interest Market Gives Strong Performance and New Distribution Channel For Marie Claire Delivers Growth

Commenting on the latest set of ABC results, Marcus Rich, CEO Time Inc.UK, says: “This period the ABC results show that innovation and quality editorial continues to win over the hearts of consumers. Our market-leading home interest portfolio performed strongly once again and Marie Claire demonstrated that evolving existing models within a branded environment delivers solid results.

“We continue to lead many of the markets we operate in and have driven print sales through a customer focused strategy at both retail and through subscriptions. By targeting and talking to our consumers at the right time we engage, excite and encourage them to consume our brands, as well as drive loyalty in the magazine market.

“Alongside delivering some of the best loved products on the UK newsstand, this period a number of our brand extensions and innovations came to fruition. We secured our first TV commission for TI Productions UK, an investigative documentary on drugs and social media with Stacey Dooley for BBC 3. Along with a successful Awards partnership with VO5, NME further expanded its events calendar and launched the CineJam film festival and NME Lock-Ins, a series of intimate gigs.

“Our websites continue to flourish and during this period we had more UK unique users visiting our web properties and reading our content online than ever before.”

Marie Claire, the premium fashion title, has delivered a total print ABC of 154,532, an increase of 1% period-on-period. The title received a new look towards the end of 2016 and has benefited this period from new distribution activity targeting customers of the Fabled by Marie Claire beauty business, which turns one today.

Time Inc. UK’s market-leading home interest portfolio has performed strongly, with five titles increasing their total print ABC period-on-period. In the mainstream market, Style at Home has climbed 5.3% on the period, posting a total print ABC of 77,518, and Ideal Home has risen by 2.3% on the period with a total print ABC of 160,939. In the modern homes sector, Livingetc cements its number one position with a total print ABC of 73,483, an increase of 0.6% on the period. In the traditional market, Homes & Gardens has grown by 0.2% on the period, with a total print ABC of 100,341 and 25 Beautiful Homes has increased its total print ABC to 71,447, up 0.5% period-on-period.

In addition, the new Ideal Home website, which re-launched in the New Year, has since grown by 18% to reach an average of 800k global, and 570k UK unique users. The brand now also has more than 5 million followers on its social media channels.

Moving to a free-distribution model continues to deliver results for iconic music brand NME as it posts a solid ABC figure of 307,908. Initiatives during the period include a headline-making interview with Jeremy Corbyn, which continues to spark debate more than two months on, as well as the launch of the inaugural film festival with BFI and Zig-Zag. Record-beating traffic to NME.COM sees 10 million unique users turn to the site each month and its social footprint has also expanded to now reach 150 million a month.

Soaplife increased its sales and also market share this ABC period, posting a combined print and digital ABC of 44,761, up an impressive 15.2% period-on-period and 4.7% year-on-year. Its stand-out performance demonstrates that Soaplife’s winning combination of news, gossip and stars continues to prove popular with soap-lovers.

Elsewhere in the TV sector, Time Inc. UK remains the leading publisher of TV content in terms of retail sales value (RSV), reflecting the strength and breadth of the titles in the portfolio. What’s on TV retained its position as the second biggest TV title on the UK newsstand with a circulation of 885,595.

In the women’s weeklies sector, Time Inc. UK continues to dominate on the newsstand accounting for more than 50% of the market, proving that its weekly lifestyle brands continue to grab attention on the newsstand. Woman’s Weekly posted a combined print and digital ABC of 267,081 and increased its dominance of the traditional weeklies sub-sector to represent over 51% of the market. The brand’s loyal engaged consumers continue to purchase the magazine week-after-week, a fact demonstrated by the brand’s 3% year-on-year increase in RSV. Another weekly brand seeing a lift in retail value was Woman’s Own which increased its RSV by 1.1%, with a total print ABC of 170,347.

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Gold Key Media
Soho, London

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