The international editions of AD/Architectural Digest are introducing a new look this spring.
Posted on: 17 April 2018 06:05
Enric Pastor: "This collaborative effort across all editions of AD marks a strong direction for the future."
The magazines’ cover format is changing, with a larger image and a refreshed logo. The new layout debuts across all international editions of the AD April issue. AD is a leading international design and interiors magazine.
The new design, created as a joint project by all the editions, underlines the importance of brand consistency in today’s media landscape, says Condé Nast International. Each international edition of AD has produced a redesigned April issue, with a bold cover, reflecting the local design and interior landscape in line with the brand’s aesthetic.
AD Italy Editor-in-Chief Ettore Mochetti commented, “With AD’s new look, we have kept true to the original brand and logo that was invented by the Italian Edition of Architectural Digest in 1981, whilst modernising the font. The layout re-introduces the full cover, a style which we had previously adopted with AD Outdoor and AD Style. The redesign sits in tune with today’s aesthetic sensibility and I believe that it will be a great success worldwide.”
Enric Pastor, Editor-in-Chief of AD Spain, explained the thinking behind his team’s update of the AD logo: “Our new logo, redrawn by our designer Alejandro Romero and Art Director Ana Camus is more gracefully spaced and with a lighter serif. Making the logo larger is a sharp statement for a design magazine, emphasising our image and reinforcing our brand. This collaborative effort across all editions of AD marks a strong direction for the future, in which we play a significant role in the interior design world as a print, events and digital brand.”
Originally launched as Architectural Digest in the US in 1920, the first international edition AD Italy, debuted in 1981. Since then, eight more editions have launched, in France, Spain, Germany, Mexico, Russia, India, China and the Middle East. AD now produces international brand extensions including AD Outdoor in Italy, The AD Design Handbook in India and AD Collector in both France and Russia.
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