Augmented Reality Olympics poster in today’s Sun

Available in today’s issue, the exclusive augmented reality poster is a first for any UK newspaper kicking off what will be the best Games so far, says The Sun.

The artwork features a spectacular aerial picture of the Stratford Olympic Park venue which is transformed into a moving image when viewed with an augmented reality enabled smartphone or tablet. Key features of the experiential image include the sound and moving picture of a helicopter circling the Olympic Village and daily updates of sporting events.

Dominic Mohan, Editor of The Sun, said: “On the momentous day that the London 2012’s Games officially open I’m thrilled that we’ve won gold by being the first to have an augmented reality poster.”

The Sun’s Olympics activity includes:

• An exclusive opportunity for readers to send messages of support directly to British Olympic athletes. The best messages will be displayed on the sweatbands worn by Team GB competitors.

• From Saturday, a free 12 page Games editorial pull-out will be available every day.

• Tickets to the BT London Live Events, a festival celebrating London 2012.

• Signing top Olympic ambassadors as columnists including Mo Farah, Rebecca Adlington and Mark Cavendish.

• The recently revamped Sun Online will have statistics, videos, results and an interactive event planner. Live results will be available on The Sun’s phone or tablet app. 

• Supporting the re-release of Chariots of Fire, the Oscar-winning film about the 1924 British Olympic running team. Readers have also been encouraged to recreate the renowned slow-motion run on the beach scene with the winning entries displayed on The Sun website.

• Being the only national paper to introduce a front page countdown from the 100 day point to ramp up anticipation for the Games kick-off.

• Interviews with top Olympic gold hopefuls such as Jessica Ennis.

• Sun journalists participation in the Torch Relay.  

Up to 5.5m extra people are expected to visit London every day this summer and The Sun aims to be the leading provider of Olympics-related content. The Games provide an exciting opportunity to expose even more people to the iconic British paper building further its position as one of the world’s leading newspapers, says The Sun.

The augmented reality is powered by Aurasma.