Bloomberg Media has announced details of a new commercial partnership with Facebook, in support of the platform’s marketing services to small and medium sized businesses (SMBs) across Europe, Middle East and Africa.
Posted on: 07 September 2017 06:40
Expanding through Facebook - London-based florist Bloom & Wild.
The social network giant that has more than 2 billion monthly active users is fast becoming an invaluable lifeline for people starting their own companies, and for established ones looking to scale, says Bloomberg.
The new partnership, Connect Today, created by Bloomberg’s in-house creative team, Bloomberg Media Studios, will run throughout September and October and highlights a number of business success stories across EMEA, as told by the Facebook Business users themselves.
The first series of stories focuses on the shift to mobile media consumption and the growth of video to propel SMNs around the world. The initiative is being led by Ciaran Quilty, Facebook VP for small business in EMEA.
Included in the first launch series of interviews is Hiut Denim, the clothes manufacturer based in the small Welsh town of Cardigan, which is using Facebook Business to export hand crafted denim jeans around the world.
There is also the story of Italian restaurant Pescaria that has built an innovative bread and fresh fish concept by leveraging the targeting capabilities on the social network. Another business expanding through Facebook is London-based florist Bloom & Wild, which offers an alternative way of sending flowers.
Arif Durrani, EMEA commercial editor at Bloomberg Media Studios, said: “Our content partnership with Facebook Business draws upon our storytelling skills and video expertise to provide inspiration to the many would-be entrepreneurs wanting to capture the opportunities presented by today’s technology.
“Our Connect Today campaign shines the spotlight on real businesses that are scaling fast, and in ways that were simply not possible 10 years ago. Facebook is clearly offering a lifeline for such small and medium-sized businesses, and as technology continues to level the playing field, it has the potential to do so for many more.”
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