BrightRoll, a leading provider of digital video advertising solutions, joins the UK Association of Online Publishers (AOP) as an associate member.
Posted on: 05 October 2012 08:36
The AOP represents UK companies that create original, branded, quality content online. BrightRoll, one of the largest video networks in the UK, is a strong partner to publishers with innovative offerings in interactive pre-roll, social sharing features and mobile video.
Léon Siotis (pictured), director, media & publisher services of BrightRoll says, “We are excited to join the AOP. Video is the fastest growing area in online advertising, and we are encouraged that the AOP’s Census earlier this year shows 49 per cent of its publisher members are looking to increase video partnerships this year. With our experience, BrightRoll is well placed to help publishers leverage the online video medium more effectively to engage users and grow advertising revenue. The AOP provides the best forum for publishers to discuss the changes that are occurring in the video marketplace. We look forward to contributing to that conversation.”
Lee Baker, director of AOP, adds, "We are pleased to welcome BrightRoll as an associate member to the AOP, with their expertise in the online and mobile video sector. By bringing a comprehensive range of businesses and technologies to the association, we support publishers to innovate and develop their businesses; and help them to explore new sources of revenue generation."
“Research is a priority for BrightRoll as it has committed more than US$1 million to support the education of, and promote discussion around, digital video in the industry. We believe the AOP shares these goals and we plan to work together to offer additional insights to their publisher members,” Léon Siotis concludes.
According to BrightRoll, as a video-only specialist, their proprietary video technology platform powers campaigns for the world’s leading brand advertisers and enables them to achieve or surpass campaign goals. BrightRoll delivers the impact, intelligence and scale to make digital video the best way to build strong brands and connect with audiences anytime, anywhere, across any screen. BrightRoll is the top ranked video advertising network with 11.4 million unique users in the UK (comScore, June 2012).
Mobile campaigns that run on the BrightRoll network provide advertisers with the research, optimization and transparency that the company is known for, while allowing them to target audiences at scale using a variety of criteria including type of mobile device, user geo-location and content category. The mobile network currently generates more than 1.6 billion global monthly impressions, including 400 million in Europe and 200 million in the UK, across 6,000 mobile apps and websites.
BrightRoll says: “With more than 200 million monthly unique viewers worldwide, BrightRoll is the world’s largest and most trusted video ad network and the leading provider of digital video advertising solutions. The BrightRoll network has access to billions of monthly video impressions enabling advertisers to execute smart video campaigns across a massive pool of web and mobile inventory. BrightRoll proprietary buying technology, detailed performance reports, and flexible targeting provide brands and agencies with the reach, frequency and scalability needed to achieve campaign goals. BrightRoll is a privately held, venture-backed company headquartered in San Francisco, California, with European headquarters in London.
BrightRoll UK clients include HMV, Citroen, Boots, Red Bull and agencies such as Aegis, OMD and AMS.”
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