Skip to: Navigation | Content | Footer

BusinessGreen unveils new brand identity

Incisive Media last week launched a major revamp of its BusinessGreen brand, unveiling a new brand identity, mission statement, content offering, and events programme, which will provide subscribers with more exclusive insight and intelligence on the fast-evolving green economy.

Author: News Desk

Posted on: 14 May 2018 07:16

BusinessGreen unveils new brand identity

Alan Loader: "The green economy is growing fast in reach and influence."

Officially unveiled at a reception in the Houses of Parliament attended by political and business leaders from across the green economy, the new logo and mission statement is designed to reflect the growing interest in environmental issues amongst the mainstream business community, says Incisive Media.

It is accompanied by a new subscriber package and extensive content offering designed to provide readers with more actionable insight as they navigate the rapidly evolving challenges and opportunities presented by the global green industrial revolution.

The revamped content offering features a range of new formats, including:

* New columns from BusinessGreen’s Madeleine Cuff and Michael Holder, as well as journalists Louise Gray and Tom Chivers.

* A new Overnight Briefing newsletter for BusinessGreen Subscribers.

* New broadcast quality video features and interviews.

* A monthly In the Green Room interview with leading sustainability execs.

* A new series of quarterly Morning Briefing events, starting with an inaugural conference on TCFD Reporting on Sept 12th.

* The second annual BusinessGreen Leaders’ Summit on October 16th.

* A new editorial campaign called Net Zero Now, which will explore the challenges and opportunities presented by the transition to a net zero emission economy.

The revamp is accompanied by a new BusinessGreen Leaders’ Subscription Package that will provide premium subscribers with access to all of BusinessGreen’s online content, attendance at the Leaders’ Summit and quarterly Morning Briefing Event, exclusive access to a new annual report on the trends shaping the green economy, and other benefits.

BusinessGreen Editor-in-Chief James Murray said that having celebrated the site’s 10th anniversary last year it was time to refresh the brand and its content offering.

“We loved our old logo with its incorporation of the recycling logo, and we loved the blue skies and clouds that adorned the website,” he said. “But now our concerns extend far beyond recycling. The issues we report on each day are too serious for a backdrop of little fluffy clouds.

“The new font, we hope you agree, is simple, elegant, and, most of all, authoritative. However, you will see there is also a green dot – a deliberate nod to the environmental issues that define our mission, to a circular and sustainable economy, to Earth itself. Yes, we get all that from a dot.”

BusinessGreen Publisher Alan Loader said the new look and subscriber offer would reinforce the title’s market-leading position.

“The green economy is growing fast in reach and influence and Incisive Media is investing to cement BusinessGreen’s position as the premier media brand serving this expanding audience,” he said. “This comprehensive rebrand will help support our wider strategy to offer readers a compelling subscriber and events proposition, while also providing sponsors with the latest cutting-edge marketing services.”

comments powered by Disqus

Most read on InPublishing

These are the most read stories on the InPublishing website over the last 14 days, in order from the top.

Articles

Events: no longer an add-on

Ciar Byrne
Posted on: 24 July 2018

Building affiliate revenue streams: dos and don’ts

Keith Walker
Posted on: 24 July 2018

Language lessons

Peter Sands
Posted on: 24 July 2018

The Royals: still good for sales?

Liz Gerard
Posted on: 24 July 2018

Off The Page

David Hepworth
Posted on: 24 July 2018

How to boost your branded content offer

Graham Hayday
Posted on: 19 July 2018

Reinventing the Post

Ray Snoddy
Posted on: 24 July 2018

Paywalls: 7 top tips

Jim Foster
Posted on: 24 July 2018

Musings from my sun lounger

James Evelegh
Posted on: 9 August 2018

This list is based on data from Google Analytics, and is refreshed every 24 hours. (Last updated: 16/08/2018 08:18)

Find out more about

Featured job

Chief Executive Officer
Salary: On application
NewstrAid Benevolent Fund
Bishps Stortford

Featured in InPublishing Jobs

InPub Weekly: Sign-up

Click here to sign up for our free weekly email newsletter:

Sign up now!

Magazine registration

Next Top Tips Webinar

Paid Content Strategies: Q & A

2.30-3.30pm (BST), Monday 17 September 2018

Peter Houston

Webinar sponsored by

Publishing Partners Guide

Guide to paid-content