The New York Times, L.A. Times and Boston Globe are all using e-books as a way to repackage and monetize new and existing newspaper content.
Posted on: 20 September 2012 08:12
The latest to join this growing trend is The Globe and Mail, Canada’s national newspaper, which recently released its fourth e-book through e-book publisher Booktango.
“As an award-winning newspaper with over one hundred years of history, we’ve amassed a huge library of content, covering major news and cultural events both inside and outside of Canada,” said Sean Humphrey, Director of Marketing for The Globe and Mail. “Much of that content remains relevant, and we look forward to exploring opportunities to deliver it to current and new audiences through innovative and exciting ways with Booktango.”
The Globe and Mail’s latest e-book, TIFF: A Reel History: 1976 - 2012, is both a historic look back at 36 years of the Toronto International Film Festival (TIFF) as well as a memento that highlights the must-see films that were screened at TIFF 2012 from a source that Canadian film buffs know and trust.
“Booktango’s parent company Author Solutions is a great example of an organization interested in convergence,” said Chris Bass, Director of Marketing for Booktango. “Through partnerships with leading Hollywood production companies, they have been successful at generating interest in indie books as TV and film properties. Similarly, The Globe and Mail has a wealth of content in its archives that could be aggregated into relevant and interesting e-books, and we are very proud to collaborate with them.”
TIFF: A Reel History: 1976 – 2012 is available for download at $2.99 in formats suitable for desktop, iPad, Kobo, Nook, Sony e-Reader and Kindle.
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