Dennis Communications, the customer-publishing arm of Dennis Publishing, whose clients include Waitrose and The Big Issue, today announces its plans to launch a new magazine with Diet Chef.
Posted on: 10 November 2011 10:03
Diet Chef Magazine, which launches straight after Christmas, will be distributed direct to over 100,000 UK Diet Chef customers and will also go into every Diet Chef food hamper.
The 76-page title will be targeted at female customers and will include features on healthy eating, recipes, fashion, beauty, real life stories, travel and more. Its key message will be how to sustain a healthy lifestyle, both while on the Diet Chef plan and afterwards.
The concept behind Diet Chef is that losing weight doesn’t have to be confusing or expensive. Consumers choose a breakfast, lunch, dinner and at least one snack per day and this is then delivered to their home or work, and can be a week or month’s worth of food at one time. The hampers are calorie counted by nutritional experts to ensure all meals amount to less than 1200 calories per day allowing consumers to lose weight at an average rate of 1-2lb per week. With a wide variety of choices, the Diet Chef menu delivers a tasty and varied healthy balanced diet making it easy to lose weight at a pace that will be much easier to keep off.
Tim Farthing, Head of Dennis Communications said, “We are delighted to be working with Diet Chef. Our expertise in this market fits perfectly with Diet Chef’s objectives, which will in turn help to provide the Diet Chef customers with a really inspiring magazine. Diet Chef embodies the entrepreneurial spirit that is at the core of Dennis Publishing and our full range of publishing services is specifically designed to match the needs of clients such as Diet Chef.”
Diet Chef Founder, Kevin Dorren, said: “Having just celebrated reaching our 70,000 customer it's clear there is growing demand for convenient and enjoyable diet solutions. We wanted to invest in a mechanism to further encourage and motivate our customers and our own magazine seemed the perfect option. In a competitive market, with more and more people on the go and struggling for time to cook a healthy balanced diet, the magazine will provide additional support and tips on losing weight.”