Bauer Media’s Empire magazine is to push the boundaries of print publishing by producing a limited edition talking cover.
Posted on: 15 May 2018 06:24
Terri White: "Voice-responsive technology is right at the cutting edge."
The cover, created in partnership with Twentieth Century Fox to coincide with the launch of Deadpool 2, is the first talking, voice-responsive cover ever produced, says Bauer Media.
A concealed speaker is activated by a button which, when pressed and spoken to, offers one of 14 recorded replies from Deadpool himself.
3,200 issues of this special issue will be printed and available in Tesco, WHSmith Travel as well as online at www.greatmagazines.co.uk.
This creative cover innovation is the latest in a series of special issues from Empire, including, says Bauer, the world’s first video cover for Fantastic Beasts and Where to Find Them in 2016 and Europe’s first Virtual Reality magazine for Alien: Covenant in 2017.
The cover image featured is a world exclusive and inside the issue readers can look forward to an exclusive filmmaking feature by Chris Hewitt, including interviews with stars Ryan Reynolds and Josh Brolin, director David Leitch, writers/producers Rhett Reese and Paul Wernick and producer Simon Kinberg.
These limited edition issues are produced in addition to the normal newsstand issue of Empire and allow the brand to be part of a cultural moment around a big film, creating a desirable, collectible issue for committed fans.
The exclusive subscriber pre-sale will open on May 15th, the same day the film hits screens with general pre-sale on the 16th. The magazine will be available in stores from May 17th, priced at £12.99.
Terri White, editor-in-chief of Empire, commented: “Deadpool 2 is the film of the Summer, pushing pretty much every boundary going, so it was the perfect movie for us to partner with on our latest limited-edition, exclusive magazine. Voice-responsive technology is right at the cutting edge, so we were determined to find a way to incorporate it into the magazine in yet another world-first.”
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