Dennis has announced the launch of Enzo magazine in France, with the first Spring issue due to be published on 30th April 2018.
Posted on: 09 February 2018 06:56
Carlotta Serantoni: "The classic Ferrari market has continued to grow and flourish."
The second licence for the title since its launch in July 2017, the quarterly title is dedicated exclusively to Ferrari. The title will launch with licensing partner NG Presse.
The magazine covers everything to do with the Italian manufacturer: the road cars and the race cars, past and present, plus the designers, engineers and drivers who have created the Ferrari legend. Every issue features road tests of the latest models, epic drive stories, track tests of iconic racers, tales from the past, and interviews with the leading personalities in the Ferrari world.
NG Presse currently publish evo, Octane France and Motorsport Magazine. The launch of Enzo will further expand their presence in the supercar market.
Carlotta Serantoni, Senior Licensing Manager at Dennis, said: “Ferrari is the world’s most powerful, luxury motoring marque, and a brand which consistently maintains positive consumer perceptions and high sales. The classic Ferrari market has continued to grow and flourish, and we are therefore confident that there is a gap in the market for such a high-end, beautifully produced magazine. In the spirit of this continued growth, we are delighted to have partnered with NG Presse to launch in France.”
Nicolas Gourdol, Director of NG Presse, said: “We are very pleased to partner with Dennis Publishing to launch the first Ferrari Magazine on the French market. This independent Ferrari Magazine will be a huge success with our French readers, including entertaining and informative features about cars, history and technological innovation.”
Enzo France will also be on sale in Belgium, Switzerland and Luxembourg.
Enzo France launches on 30th April 2018 with a cover price of 7.90 €, a pagination of 132 pages and a print run of 30,000, say the publishers.
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