The Fabulous team have announced the relaunch of the magazine's website fabulousmag.co.uk to “keep its readers fabulous 24/7”.
Posted on: 23 May 2012 07:46
Waving goodbye to the once-weekly updates, the site now follows a blog-style format that is updated daily to give readers a fresh hit of the latest beauty trends, key events and lifestyle and celebrity news. In addition a new daily competition section has been created giving readers a chance to win something every day. Readers also get an exclusive peek into the team behind the magazine and behind-the-scenes gossip.
Rachel Richardson, Editor of Fabulous Magazine said: "We're enormously proud of the relaunched fabulousmag.co.uk site - which is exciting, fresh and more relevant than ever. Being a blog has allowed us to update our content literally minute by minute, in order to offer readers the latest celeb, fashion and beauty news. We're also proud to be one of the first fully-integrated content teams - and we've already received excellent feedback across the board. And as a result, hope to achieve in excess of 100,000 unique users a week."
The new site will continue to host all of the articles found in its print edition, as well extra video content and an e-edition of the magazine which can be downloaded or clicked through easily online. According to the publishers, this new format, created using Wordpress VIP, has revolutionised the way the magazine works - creating a fully-integrated team which enables the team to cover even more fashion, celeb, beauty and lifestyle news as well as providing readers with an excellent level of interactivity and fresh content. The site plans to capitalise on Fabulous Magazine's 120k+ strong online community.