Skip to: Navigation | Content | Footer

Germanwings chooses Media Carrier for digital press

Lufthansa subsidiary Germanwings is the first German airline company to offer access on booking to a digital press service – Germanwings Travel Media. It has commissioned Media Carrier as exclusive partner to handle the technical aspects of the digital press.

Author: News Desk

Posted on: 13 August 2014 07:10

Germanwings chooses Media Carrier for digital press

Germanwings customers who book their flights on the Internet site now have the exclusive possibility of downloading digital newspapers and magazines, storing them on mobile devices and reading them during their flight. Media Box, the digital mediatheque from Media Carrier, provides the technical platform and content for Germanwings Travel Media. Passengers can select from daily newspapers like FAZ, Handelsblatt orNZZ, and magazines covering various interests. The selection is being continuously enlarged, says Media Carrier.

When booking a flight on the Germanwings website, passengers receive a personal link with their booking confirmation. By clicking on the link they obtain rapid and uncomplicated access anywhere and at any time to Germanwings Travel Media. They have a certain number of free downloads depending on the booking class – BEST, SMART or BASIC – from a wide-ranging press portfolio. Apart from the free downloads, additional titles can be downloaded for a fee.

Media Carrier is handling the entire process – purchase of the media publications, posting online and invoicing. “The Germanwings Travel Media business model is interesting for publishers in a number of ways. First, it offers them the possibility of presenting their digital publications to a large target group directly on the passengers’ devices. Second, it earns revenue from regular purchases of digital issues without the need to pay for printing and logistics. We would be glad to provide publishing houses with further information,” says Philipp J. Jacke, managing director of Media Carrier GmbH.

“We are the first German airline to offer a paperless press service to passengers who book a flight on For every booking, passengers receive access to print media, which they can download as e-paper on their mobiles. In an age of increasing digitisation, Germanwings Travel Media is a convenient and modern service. Since 1 March, passengers have also been able to use electronic devices in airplane mode throughout the entire flight, enabling them to read the downloaded publications at any time. We chose Media Box amongst other things on account of the simple and intuitive utilisation,” says Katrin Flöther, Director Ancillary Revenue & Product at Germanwings.

Media Box says it is also making successful inroads into other areas such as the hotel industry. “The growing number of users and downloads confirms the increasing demand for digital media,” says Jacke.

About Media Carrier

Media Carrier says: “Media Carrier provides companies from different sectors –for example, hotels and airlines –with digital publications based on customised technical solutions. Its Special Places business area also offers special print media placements. The company is a member of the Trunk Group, which includes the press wholesalers Trunk Presse Distribution, and News-Log AG, which provides airports, airlines and catering companies throughout Europe with print media and is the market leader in Germany and Switzerland. Internationally renowned hotel groups are now using the digital platform as a service for their guests worldwide.”

comments powered by Disqus

Most read on InPublishing

These are the most read stories on the InPublishing website over the last 14 days, in order from the top.


Why now is the right time to invest in paid content

Peter Houston
Posted on: 5 July 2018

How to boost your branded content offer

Graham Hayday
Posted on: 19 July 2018

Content management: 5 minutes with… David Rheault

David Rheault
Posted on: 11 July 2018

Craft magazines

Alan Geere
Posted on: 22 May 2018

Family values

Meg Carter
Posted on: 22 May 2018

New revenue streams

Ciar Byrne
Posted on: 22 May 2018

Off The Page

David Hepworth
Posted on: 22 May 2018

Get out of the office and talk to people

Steve Dyson
Posted on: 22 May 2018

Data-led journalism

Nick Turner
Posted on: 22 May 2018

Platforms and Publishers

Charlie Beckett
Posted on: 22 May 2018

This list is based on data from Google Analytics, and is refreshed every 24 hours. (Last updated: 20/07/2018 05:09)

Editor's Pick of Recent News Stories

Posted on: 17 July 2018
Posted on: 17 July 2018
Posted on: 13 July 2018
Posted on: 10 July 2018

Find out more about

Featured job

Chief Executive Officer
Salary: On application
NewstrAid Benevolent Fund
Bishps Stortford

Featured in InPublishing Jobs

InPub Weekly: Sign-up

Click here to sign up for our free weekly email newsletter:

Sign up now!

Magazine registration

Next Top Tips Webinar

Paid Content Strategies: Q & A

2.30-3.30pm (BST), Monday 17 September 2018

Peter Houston

Webinar sponsored by

Publishing Partners Guide

Guide to paid-content