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Glamour launches the ‘Powered By Women’ initiative

Glamour has launched the #PoweredByWomen initiative, dedicated to supporting female creative talent within the industry with the aim of sparking conversation around gender equality.

Author: News Desk

Posted on: 03 October 2017 06:57

Glamour launches the ‘Powered By Women’ initiative

Jo Elvin: "We are proud to play a part in increasing the visibility of more women."

As part of Glamour’s global commitment to gender equality, all seventeen editions of Glamour worldwide have produced their November issue commissions with exclusively female talent – from photographers to make-up artists, writers to set designers. Glamour supports women in the most meaningful way possible – by hiring them and actively moving the needle within the industry and beyond, say the publishers.

To celebrate this initiative, Stella McCartney has designed a t-shirt for Glamour celebrating women’s empowerment. The proceeds from this limited-edition t-shirt will benefit The Girl Project, Glamour’s philanthropic initiative that supports education for girls.

All seventeen editions of Glamour worldwide feature this special Stella McCartney tee on their November issue cover. American actress and singer Zendaya wears the tee on the covers of American, British, Dutch, Icelandic, Romanian and South African Glamour.

Jo Elvin, Editor of British Glamour commented: “We are proud to play a part in increasing the visibility of more women, on a global scale, via our pages. Of course, this is not the job done. Glamour has always been committed to seeking out and celebrating female talent, but this exercise and the lessons we’ve learnt from it mean that going forward, we will be redoubling our efforts on that front.”

Glamour’s #PoweredByWomen initiative follows the February 2017 issue of American Glamour, which was produced using exclusively female contributors. Moving forward, Glamour has pledged to significantly increase the average of female contributors globally.

The November 2017 issue of British Glamour is on sale now.

Links / further reading: The Girl Project

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