Guardian News & Media has announced a partnership with mobile phone provider, BlackBerry, that will allow individuals to get inside the UK's major music festivals and be a part of the Guardian's festival coverage.
Posted on: 06 July 2012 08:06
BlackBerry is the headline sponsor for all the Guardian's music festival coverage, which will run throughout the summer. In addition to badging across the Guardian's online festival content, this partnership will see the creation of a co-branded interactive journalism space at three major UK festivals - Womad, Camp Bestival and Bestival - enabling both brands to reach music lovers in their natural environments.
This area will give music fans the opportunity to connect with the Guardian's music journalists and allow them to get involved with shaping the Guardian's festival coverage by uploading their own photos, writing reviews and commenting on festival content using BlackBerry handsets provided in the space.
The partnership will also enable the Guardian to create a mobile version of its iconic festival mini-guide, made popular through its presence at Glastonbury. Before and during Womad, Camp Bestival and Bestival festival goers will be able to access the mini-guide web app from the branded microsite to get the latest festival listings, event highlights, weather predictions, tweets from the Guardian and Observer's music critics, galleries and music reviews.
Caspar Llewellyn Smith, Head of Music, Guardian News & Media, said: "The Guardian's live music coverage is central to its summer offering every year and we are delighted to be partnering with BlackBerry to provide festival goers with an interactive experience based on our content at three major UK festivals this year.
"Our open approach to journalism puts readers at the heart of the content we create so having a dedicated space for them - where they can upload their reviews and comments directly from a festival field - will allow us to take the conversation to the next level. This partnership is a great example of 'open' in action."
Click here to view the Guardian's festival content and a chance to win a pair of Bestival tickets and a BlackBerry Bold handset.