Skip to: Navigation | Content | Footer

Hearst and Westfield partner to launch ‘On Trend’

This September, Westfield, the shopping centre, will host two weekends of live fashion and beauty content in partnership with three of Hearst UK’s brands: Cosmopolitan, ELLE and Esquire.

Author: News Desk

Posted on: 29 August 2017 07:22

Hearst and Westfield partner to launch ‘On Trend’

Victoria Archbold: "Fashion and beauty are the essence of ELLE, Cosmopolitan and Esquire."

In partnership with Dyson Supersonic, the in-store style event ‘On Trend: Your new season edit’ will take place in Westfield London (15 – 17 September) and Westfield Stratford City (22 – 24 September).

The inaugural event will give shoppers an exclusive in-store experience with major fashion and beauty brands. There will be a curated Beauty Pop-Up by ELLE where guests will be able to experience the brand via interactive beauty and wellbeing displays. Cosmopolitan will also be brought to life via various beauty stands. In addition, Esquire will invite guests to experience a curated collection of Esquire approved treatments and grooming activities.

Live runway catwalks, curated by Hearst’s editorial fashion team, will feature every half an hour with an interactive digital ‘shop it now’ product collection via Westfield’s Product Search service. Plus, lead partner Dyson will be showcasing the Dyson Supersonic hairdryer at their complimentary blow dry bar. Guests will be able to select hair trends directly from the catwalk created by Dyson, with tips on how to achieve these styles at home. Other brand partners include Bottega Gold, Next, Accessorize, Monsoon, House of Fraser, Nars and Primark.

Westfield’s Chief Marketing Officer, Myf Ryan, comments; “Fashion fuels much of our in centre traffic, with shoppers looking to be inspired and engaged via our vast and eclectic collection of retailers. With so many retailers and stores to choose from, we are pleased to be able to borrow the creative eye of three of Hearst’s biggest brands to curate the collections and showcase how to wear the latest looks. What’s more this partnership provides an immersive, inspiring and immediate experience, with fashion finds purchasable directly from the runway.”

Victoria Archbold, Director of Events and Sponsorship, Hearst UK, says; “Fashion and beauty are the essence of ELLE, Cosmopolitan and Esquire. On Trend will offer consumers a unique experience where they will not only have the chance to interact with our editorial experts, but they will be able to directly connect with our recommended fashion and beauty products. We are thrilled to be partnering with Westfield to bring this event to life on a grand scale at such a desirable destination.”

comments powered by Disqus

Most read on InPublishing

These are the most read stories on the InPublishing website over the last 14 days, in order from the top.

Articles

My Publishing Life – Mark Allen

Mark Allen
Posted on: 9 November 2017

5 minutes with… Jonas Rideout

Jonas Rideout
Posted on: 22 November 2017

My Publishing Life – Adam Sherman

Adam Sherman
Posted on: 16 October 2017

5 minutes with… Cornelius Conlon

Cornelius Conlon
Posted on: 15 November 2017

The Key Industry Dynamics

Jim Bilton
Posted on: 26 September 2017

iPlayer

Paul McNamee
Posted on: 26 September 2017

5 minutes with… Jan de Roos

Jan de Roos
Posted on: 2 November 2017

The reader must pay!

James Evelegh
Posted on: 9 November 2017

Vertically focused

Ciar Byrne
Posted on: 26 September 2017

All change at Condé

Meg Carter
Posted on: 26 September 2017

This list is based on data from Google Analytics, and is refreshed every 24 hours. (Last updated: 24/11/2017 05:56)

Find out more about

Featured job

Marketing Manager
Salary: £35,000 DOE + bonus
Wanderlust
Windsor/London

Featured in InPublishing Jobs

InPub Weekly: Sign-up

Click here to sign up for our free weekly email newsletter:

Sign up now!

Magazine registration

Publishing Partners Guide