Hearst Magazines UK has appointed Betsy Fast to Executive Director of Digital Editorial Strategy, Hearst Digital Media.
Posted on: 03 February 2017 07:15
In this newly created role, Fast will cultivate editorial excellence and drive digital audience growth across 13 of Hearst Magazines UK’s websites, including Cosmopolitan, ELLE, Digital Spy and Esquire.
Previously, Fast served as Partnerships Director for Hearst Digital Media in the US, where she led Hearst’s ongoing partnership with A+E Networks. Prior to that, Fast spent four years as site director of Seventeen.com. Under her leadership, Seventeen’s site traffic grew to over four million unique monthly visitors and climbed to the number one spot in ComScore’s teen category, says Hearst. She has also held senior editorial roles at InStyle.com and DoSomething.org, one of the largest organisations supporting teens and social change in America.
Fast will begin her new role on 3rd April, overseeing Cosmopolitan, Country Living, Digital Spy, ELLE, ELLE Decoration, Esquire, Good Housekeeping, Harper’s Bazaar, House Beautiful, NetDoctor, Prima, Red, Town & Country.
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