Skip to: Navigation | Content | Footer

Hearst Made wins O2 content account

Hearst UK yesterday announced a new content creation and publishing partnership with O2 for its in-store magazine.

Author: News Desk

Posted on: 27 June 2018 07:33

Hearst Made wins O2 content account

James Wildman: "We are delighted that O2 has joined our illustrious Hearst family."

Hearst Made, the publisher’s in-house content agency, will relaunch the in-store magazine as O2 Alive, a lifestyle brand highlighting O2’s music and entertainment connections and drawing on the publisher’s consumer lifestyle editorial expertise and audience insight.

The magazine will have a fresh new look, introducing news and entertainment features alongside tariff information. The editorial content will be aimed at consumers seeking new entertainment and events experiences.

O2 Alive joins the existing Hearst UK portfolio of brands such as Cosmopolitan, Digital Spy, Esquire and ELLE. This new deal brings Hearst UK’s total number of brands to 24, with the first issue of O2 Alive hitting stores at the end of June 2018.

James Wildman, CEO of Hearst UK, said: “We are delighted that O2 has joined our illustrious Hearst family and I’m particularly pleased that such a sophisticated business has chosen to work with our content agency, Hearst Made. We’re doing great work for an increasing number of valued clients and we’re thrilled that O2 has recognised our capability by entrusting us with their fabulous brand.”

Hearst Made produces content for clients including Asda, George, Liz Earle and P&G.

comments powered by Disqus

Most read on InPublishing

These are the most read stories on the InPublishing website over the last 14 days, in order from the top.

Articles

Why now is the right time to invest in paid content

Peter Houston
Posted on: 5 July 2018

Craft magazines

Alan Geere
Posted on: 22 May 2018

Content management: 5 minutes with… David Rheault

David Rheault
Posted on: 11 July 2018

Family values

Meg Carter
Posted on: 22 May 2018

New revenue streams

Ciar Byrne
Posted on: 22 May 2018

Off The Page

David Hepworth
Posted on: 22 May 2018

Data-led journalism

Nick Turner
Posted on: 22 May 2018

Get out of the office and talk to people

Steve Dyson
Posted on: 22 May 2018

Hitting 500k

James Evelegh
Posted on: 12 July 2018

And the winner is…

James Evelegh
Posted on: 5 July 2018

This list is based on data from Google Analytics, and is refreshed every 24 hours. (Last updated: 17/07/2018 05:48)

Editor's Pick of Recent News Stories

Posted on: 17 July 2018
Posted on: 17 July 2018
Posted on: 13 July 2018
Posted on: 10 July 2018

Find out more about

Featured job

Chief Executive Officer
Salary: On application
NewstrAid Benevolent Fund
Bishps Stortford

Featured in InPublishing Jobs

InPub Weekly: Sign-up

Click here to sign up for our free weekly email newsletter:

Sign up now!

Magazine registration

Next Top Tips Webinar

Paid Content Strategies: Q & A

2.30-3.30pm (BST), Monday 17 September 2018

Peter Houston

Webinar sponsored by

Publishing Partners Guide

Guide to paid-content