Skip to: Navigation | Content | Footer

Launch of Apptitude Media

Launching this week as a new digital media company, Apptitude Media aims to help reinvent the magazine, combining old-world publishing expertise with a proven talent for publishing to tablets and smartphones.

Author: News Desk

Posted on: 06 February 2013 07:17

Launch of Apptitude Media

Founder and CEO, Marc Hartog says: “We are at the very beginning of a publishing revolution. Magazines have been around for nearly 300 years, and they will be around for the next three centuries in one way or another, but what form they will take is being shaped right now.”

The Apptitude Media ManifestoMarc successfully led a management buyout of the British Journal of Photography, which has been in print since 1854, from Incisive Media and has subsequently completed a first-round of investment to form Aptitude Media. Incisive Media are taking a minority stake in the new enterprise.

Apptitude Media comprises the team behind the British Journal of Photography (BJP), the niche magazine that transformed its fortunes with the introduction of a custom-made app for the iPad. Since launching the app in September 2010, BJP has more than doubled its paying subscriber base, and the app has now been downloaded over 200,000 times. The team also recently launched a UK iPad edition of Popular Science, one of the most widely read publications in the world. Other partnerships include cutting-edge fashion and lifestyle magazine 125, brought to the iPad for the first time.

Based in Soho, London, the fifteen strong team encompasses all areas of expertise in app publishing. According to Gregg Hano, CEO of Mag+ and former SVP of Bonnier corporation:  “In my opinion the team are doing some of the best work in the digital publishing space, among the top 1% of digital publishers in the world.”

Apptitude Media also offers a bespoke service consulting with publishers, blending creativity, visualisation and innovative technology to help them re-imagine their print titles as truly interactive digital magazines. From design through to app production, the Apptitude team will guide clients through the complex process of gaining compliance and approval for their apps, and advise them on how to market and sell their products via online retailers such as Apple’s Newsstand, says the company.

Apptitude Media is actively pursuing partnerships with any business looking to capitalise on the fast-growing readership opportunities offered by tablets and smartphones, and their global user base.

Marc concludes: "I am looking forward to working with a world class team, fresh ideas and new launches, working hard, having fun, and just being part of the most exciting time in publishing in a generation.”

comments powered by Disqus

Most read on InPublishing

These are the most read stories on the InPublishing website over the last 14 days, in order from the top.

Articles

Digital magazines are back!

Ranj Begley
Posted on: 31 July 2017

An American In London

Ciar Byrne
Posted on: 27 July 2017

Exceeding expectations

Ray Snoddy
Posted on: 27 July 2017

Off The Page

David Hepworth
Posted on: 27 July 2017

Challenging times mean challenging the norms

Neil Fowler
Posted on: 27 July 2017

The Voice of Manchester

Peter Sands
Posted on: 27 July 2017

What’s going on in publishing?

Jim Bilton
Posted on: 27 July 2017

My Publishing Life – James Hewes

James Hewes
Posted on: 25 July 2017

My Publishing Life – Adrian Hughes

Adrian Hughes
Posted on: 16 June 2017

Fishing magazines

Alan Geere
Posted on: 27 July 2017

This list is based on data from Google Analytics, and is refreshed every 24 hours. (Last updated: 16/08/2017 05:57)

Find out more about

Featured job

Senior International Circulation Executive
Salary: Competitive
Marketforce
Canary Wharf, London

Featured in InPublishing Jobs

InPub Weekly: Sign-up

Click here to sign up for our free weekly email newsletter:

Sign up now!

Magazine registration

Publishing Partners Guide