The Cricket Paper, a weekly publication packed with news, reports and features about the sport, is to launch on May 16.
Posted on: 09 May 2012 06:10
The Cricket Paper comes from the same stable that publishes the Sunday newspapers The Rugby Paper, The Non-League Paper and The Football League Paper and the football fans’ magazine, Late Tackle.
According to the publishers, the Cricket Paper, a national newspaper in England and Wales, will be the UK’s only all cricketing newspaper covering cricket matches from around the world, from elite level to local domestic cricket. Chief correspondent will be Peter Hayter, the award-winning writer with The Mail on Sunday.
One of the unique aspects of The Cricket Paper’s 40 page coverage of the cricket scene is its depth - with more than 60 match reports, round-ups from all 25 ECB county leagues and comprehensive results service.
Targeted at the millions of fans and spectators who enjoy the game, and specifically for the estimated 1.2 million active participants in the game and their 15,000 cricket clubs in the UK, The Cricket Paper, at £1.50, will be available every Wednesday in newsagents and supermarkets.
David Emery, MD of Greenways Publishing, and the publisher of The Cricket Paper, commented, “Like our other publications, specifically, The Rugby Paper and The Non-League Paper, we will offer unrivalled coverage of the game from the grass-roots up to professional cricket, and we think that appeals to a lot of passionate and dedicated players and fans of the sport. I’m delighted to be launching The Cricket Paper.”
Neil Wooding, responsible for Trade Marketing and Partnership Development adds, “retail margins for The Cricket Paper, like our other newspapers will be 25%. With the recent success of the English cricket team, and cricket participation rates increasing in recent years, retailers should look to ensure they capture their share of our market by maximising retail display from launch. To aid retailers, PoS will be available through our appointed newstrade distributor Mail Publisher Solutions, please contact your local Daily Mail newspaper sales representative for more information”
David Emery adds, “Greenways Publishing are a growing sports media company who are passionate about sport and we look forward to adding to our media portfolio Any interested parties should contact myself in the first instance to explore opportunities.”