Skip to: Navigation | Content | Footer

Marie Claire launches new distribution channel

Marie Claire is harnessing the power of its new Fabled by Marie Claire beauty business to bring tens of thousands of new readers to the magazine during 2017, says the company.

Author: News Desk

Posted on: 10 February 2017 07:18

Marie Claire launches new distribution channel

Justine Southall: "This is an intelligent distribution strategy for Marie Claire."

Fabled by Marie Claire customers, both online and in store, will receive a free copy of Marie Claire with their purchase, in a move that will expose the magazine to a highly targeted audience. The sampling of the magazine in this way also enhances Fabled by Marie Claire’s consumer offering, says Time Inc UK.

Justine Southall, Time Inc UK’s managing director, fashion & beauty, says: “Fabled by Marie Claire is attracting premium beauty fans across the country. Getting the magazine into their hands while they are in the Fabled by Marie Claire environment is a fantastic marketing opportunity for our print product. This is an intelligent distribution strategy for Marie Claire that will ensure a highly relevant audience for our commercial partners.”

Fabled by Marie Claire is a beauty and wellness destination drawing on Marie Claire’s 27 years of expertise in the beauty industry. Its ecommerce site and service offer is outperforming initial sales targets and is particularly attracting Millennial premium beauty customers, say the publishers.

comments powered by Disqus

Most read on InPublishing

These are the most read stories on the InPublishing website over the last 14 days, in order from the top.

Articles

Rise of agenda-driven journalism

Liz Gerard
Posted on: 30 November 2017

The 3Ps of GDPR – Q&A

Hellen Beveridge
Posted on: 5 December 2017

My predictions for 2018

Jim Foster
Posted on: 30 November 2017

Hello! – Friend to the Stars

Ciar Byrne
Posted on: 30 November 2017

Off The Page

David Hepworth
Posted on: 30 November 2017

2017: The Future is Now

Peter Preston
Posted on: 30 November 2017

Adapt and invest to prosper

Steve Dyson
Posted on: 30 November 2017

The reader must pay!

James Evelegh
Posted on: 30 November 2017

The Vanity, Sanity and Reality of Digital Publishing

Tim De La Salle
Posted on: 30 November 2017

My Publishing Life – Mark Allen

Mark Allen
Posted on: 9 November 2017

This list is based on data from Google Analytics, and is refreshed every 24 hours. (Last updated: 17/12/2017 06:54)

Editor's Pick of Recent News Stories

Posted on: 15 December 2017
Posted on: 15 December 2017
Posted on: 14 December 2017
Posted on: 13 December 2017

Find out more about

Featured job

Marketing Manager
Salary: £35,000 DOE + bonus
Wanderlust
Windsor/London

Featured in InPublishing Jobs

InPub Weekly: Sign-up

Click here to sign up for our free weekly email newsletter:

Sign up now!

Magazine registration

Publishing Partners Guide