Skip to: Navigation | Content | Footer

Mattel and Egmont launch Monster High magazine

Egmont Publishing Group has announced it will further expand its magazine portfolio with the launch of Monster High magazine.

Author: News Desk

Posted on: 29 March 2012 08:35

Mattel and Egmont launch Monster High magazine

The new title, licensed by Mattel, joins Egmont’s girls’ portfolio. Egmont has a proven track record publishing for girls, with 6 successful titles currently in the market; Barbie, Disney Princess, Go Girl, Tinkerbell, Animal Cuties and We Love Pop magazines. Aimed at girls aged 7 to 12, Monster High magazine will be a further extension Monster High Magazineto Egmont’s girls’ portfolio, and it will also broaden Egmont’s reach as the number 1 publisher in the pre-teen market, says Egmont.

With more than 140 million web views, 75,000 members in the Monster High club and over 5 million dolls sold, Monster High is now the #2 fashion doll brand in both the US and UK (Source: NPD data Fashion Doll Category Feb 2012).

The monthly Monster High magazine will be filled with exclusive content and “fangtastic” features on style, school and friendships. In addition, comic strips, fashion and beauty tips will also feature heavily in the editorial. Each issue will include a covermount, with the launch edition featuring a “dead-stylish” bracelet.

Egmont will be launching the magazine across the UK and internationally, with a substantial digital marketing campaign in support. Locally, Egmont will focus on cross promoting Monster High magazine across print and digital platforms through Go Girl, Animal Cuties and Barbie. In addition to this, retailers Sainsbury’s, Tesco’s, Asda and WHSmith will actively promote the magazine in their stores across the nation.

Debbie Cook, Director of Magazines at Egmont UK, says: “Monster High is a bona fide phenomenon and we are extremely excited to welcome this leading girls brand into our portfolio. Our partnership with Mattel reaffirms Egmont’s position as the ideal magazine partner for brands looking to communicate with the pre-teen audience.”

Helena Mansell-Stopher, Senior Licensing Manager at Mattel UK says: "We look forward to partnering with Egmont as we continue to deepen consumer engagement across multiple touch-points for the Monster High brand. With specialism in the primary girls and pre-teen sector, Egmont is the ideal partner for this exciting brand extension."  

Monster High magazine launches as a monthly title on 4th April 2012. Priced at £2.99, the magazine will be stocked in all major retailers.

comments powered by Disqus

Most read on InPublishing

These are the most read stories on the InPublishing website over the last 14 days, in order from the top.

Articles

10 Ways to Turbo-Charge your Digital Offering

Kate Lucey
Posted on: 27 January 2015

Off The Page

David Hepworth
Posted on: 27 January 2015

Spotlight - Newssolutions

Martin Maynard
Posted on: 27 January 2015

Native Advertising - Our Journey

Marco Callegari
Posted on: 27 January 2015

InDigital

Jim Foster
Posted on: 27 January 2015

Digital Strategies for Small to Medium Sized B2Bs

Peter Houston
Posted on: 27 January 2015

How to launch a successful live event

Carolyn Morgan
Posted on: 27 January 2015

Broaden Your Circulation Horizons

James Evelegh
Posted on: 27 January 2015

Andria Vidler - interview

Meg Carter
Posted on: 27 January 2015

Publishing & Media Expo 2015 – The Seminar Programme

Melanie Shah
Posted on: 5 February 2015

This list is based on data from Google Analytics, and is refreshed every 24 hours. (Last updated: 01/03/2015 07:02)

Editor's Pick of Recent News Stories

Posted on: 27 February 2015
Posted on: 27 February 2015
Posted on: 23 February 2015

Find out more about

InPub Weekly: Sign-up

Click here to sign up for our free weekly email newsletter:

Sign up now!

Magazine registration

Next Top Tips Webinar

5 Top Tips to Maximise your Creative Assets in the Digital Age

2.30-3pm (GMT), Tuesday 10 March 2015

John Cunningham

FREE-TO-ATTEND

Webinar sponsored by