Skip to: Navigation | Content | Footer

Mattel and Egmont launch Monster High magazine

Egmont Publishing Group has announced it will further expand its magazine portfolio with the launch of Monster High magazine.

Author: News Desk

Posted on: 29 March 2012 08:35

Mattel and Egmont launch Monster High magazine

The new title, licensed by Mattel, joins Egmont’s girls’ portfolio. Egmont has a proven track record publishing for girls, with 6 successful titles currently in the market; Barbie, Disney Princess, Go Girl, Tinkerbell, Animal Cuties and We Love Pop magazines. Aimed at girls aged 7 to 12, Monster High magazine will be a further extension Monster High Magazineto Egmont’s girls’ portfolio, and it will also broaden Egmont’s reach as the number 1 publisher in the pre-teen market, says Egmont.

With more than 140 million web views, 75,000 members in the Monster High club and over 5 million dolls sold, Monster High is now the #2 fashion doll brand in both the US and UK (Source: NPD data Fashion Doll Category Feb 2012).

The monthly Monster High magazine will be filled with exclusive content and “fangtastic” features on style, school and friendships. In addition, comic strips, fashion and beauty tips will also feature heavily in the editorial. Each issue will include a covermount, with the launch edition featuring a “dead-stylish” bracelet.

Egmont will be launching the magazine across the UK and internationally, with a substantial digital marketing campaign in support. Locally, Egmont will focus on cross promoting Monster High magazine across print and digital platforms through Go Girl, Animal Cuties and Barbie. In addition to this, retailers Sainsbury’s, Tesco’s, Asda and WHSmith will actively promote the magazine in their stores across the nation.

Debbie Cook, Director of Magazines at Egmont UK, says: “Monster High is a bona fide phenomenon and we are extremely excited to welcome this leading girls brand into our portfolio. Our partnership with Mattel reaffirms Egmont’s position as the ideal magazine partner for brands looking to communicate with the pre-teen audience.”

Helena Mansell-Stopher, Senior Licensing Manager at Mattel UK says: "We look forward to partnering with Egmont as we continue to deepen consumer engagement across multiple touch-points for the Monster High brand. With specialism in the primary girls and pre-teen sector, Egmont is the ideal partner for this exciting brand extension."  

Monster High magazine launches as a monthly title on 4th April 2012. Priced at £2.99, the magazine will be stocked in all major retailers.

comments powered by Disqus

Most read on InPublishing

These are the most read stories on the InPublishing website over the last 14 days, in order from the top.

Articles

Copy placement comes of age

James Evelegh
Posted on: 24 November 2016

2017 - what will be the digital challenges?

Martin Belam
Posted on: 24 November 2016

Membership publishers wrestle with content conundrum

Mike Sewell
Posted on: 24 November 2016

Publishing Post-Brexit: Priorities for a New Age

Owen Meredith
Posted on: 21 December 2016

DC Thomson Publishing

Robin Bowman
Posted on: 24 November 2016

Off The Page

David Hepworth
Posted on: 24 November 2016

Look – the new brand strategy

Ciar Byrne
Posted on: 24 November 2016

Monetising Media

Carolyn Morgan
Posted on: 24 November 2016

Making time for creativity

Robyn Bechelet
Posted on: 24 November 2016

This list is based on data from Google Analytics, and is refreshed every 24 hours. (Last updated: 18/01/2017 05:43)

Editor's Pick of Recent News Stories

Posted on: 17 January 2017
Posted on: 13 January 2017
Posted on: 12 January 2017
Posted on: 12 January 2017

Find out more about

Featured job

Subscriptions Development and Client Relationship Manager
Salary: £25k + uncapped commission (OTE £30K)
Landor LINKS Ltd
Vauxhall, London

Featured in InPublishing Jobs

InPub Weekly: Sign-up

Click here to sign up for our free weekly email newsletter:

Sign up now!

Magazine registration

Next Top Tips Webinar

Building a valuable media business - 7 ideas for 2017

2.30-3pm (GMT), Tuesday 24 January 2017

Carolyn Morgan

FREE-TO-ATTEND

Webinar sponsored by

Publishing Partners Guide