Skip to: Navigation | Content | Footer

Metro partners with Unilever for compressed mini edition

Metro, the urban media brand, will issue a 24-page compressed mini edition of the newspaper on Monday 11 February in partnership with Unilever.

Author: News Desk

Posted on: 11 February 2013 07:43

Metro partners with Unilever for compressed mini edition

The mini edition will promote Unilever’s new compressed deodorants which use less packaging but last just as long, says Metro.

The integrated cross-platform campaign will also see the compressed Metro replicated across Metro’s Tablet and Phone editions as a stand-alone downloadable Metro partners with Unilever for compressed mini editionedition, as well as a two day Metro.co.uk site takeover.

The mini edition of the paper will be distributed to 300,000 urbanites nationally using branded merchandisers.

The campaign will also feature an in-paper advertorial promoting the environmental benefits of compressed deodorants as well as a ‘Behind the Idea’ feature focusing on the rise of green consumers and product innovation to make consumer products more environmentally friendly.

Jessica Hodgson, Brand Manager at Unilever, said: “Compressed aerosols provide consumers with a product that they can use in exactly the same way as their old one and it will last just as long, and is more sustainable.”

Matt Teeman, Commercial Director at Metro, said: “We’re seeing well executed, creative cross-media solutions drive strong audience engagement. This innovative, multi-platform campaign offers our busy, on the move urbanites a number of exciting ways in which to engage with Unilever’s sustainability and eco-living messaging.”

comments powered by Disqus

Most read on InPublishing

These are the most read stories on the InPublishing website over the last 14 days, in order from the top.

Articles

Succeeding in the Free Market

Stephanie Hyde
Posted on: 8 May 2016

Off The Page

David Hepworth
Posted on: 1 April 2016

Think Publishing

Jo Bowman
Posted on: 1 April 2016

Tom Bureau - interview

Meg Carter
Posted on: 1 April 2016

Mobile: there’s a new kid on the block!

James Evelegh
Posted on: 1 April 2016

Monetising your readers when they’re not there

John Barnes
Posted on: 1 April 2016

In Memoriam: Kevin Hand 1951-2016

Barry McIlheney
Posted on: 14 April 2016

10 keys to successful digital transformation – Q&A

Carolyn Morgan
Posted on: 14 April 2016

Video – making it pay

Martin Belam
Posted on: 1 April 2016

July-Dec 2015 ABCs: a media buyer’s view

Jamie Higginson
Posted on: 1 April 2016

This list is based on data from Google Analytics, and is refreshed every 24 hours. (Last updated: 26/05/2016 06:21)

Find out more about

Featured job

Subscription Sales Manager
Salary: £30-32k package
Ultima Media
West London

Featured in InPublishing Jobs

InPub Weekly: Sign-up

Click here to sign up for our free weekly email newsletter:

Sign up now!

Magazine registration

Publishing Partners Guide