Skip to: Navigation | Content | Footer

Metro partners with Unilever for compressed mini edition

Metro, the urban media brand, will issue a 24-page compressed mini edition of the newspaper on Monday 11 February in partnership with Unilever.

Author: News Desk

Posted on: 11 February 2013 07:43

Metro partners with Unilever for compressed mini edition

The mini edition will promote Unilever’s new compressed deodorants which use less packaging but last just as long, says Metro.

The integrated cross-platform campaign will also see the compressed Metro replicated across Metro’s Tablet and Phone editions as a stand-alone downloadable Metro partners with Unilever for compressed mini editionedition, as well as a two day Metro.co.uk site takeover.

The mini edition of the paper will be distributed to 300,000 urbanites nationally using branded merchandisers.

The campaign will also feature an in-paper advertorial promoting the environmental benefits of compressed deodorants as well as a ‘Behind the Idea’ feature focusing on the rise of green consumers and product innovation to make consumer products more environmentally friendly.

Jessica Hodgson, Brand Manager at Unilever, said: “Compressed aerosols provide consumers with a product that they can use in exactly the same way as their old one and it will last just as long, and is more sustainable.”

Matt Teeman, Commercial Director at Metro, said: “We’re seeing well executed, creative cross-media solutions drive strong audience engagement. This innovative, multi-platform campaign offers our busy, on the move urbanites a number of exciting ways in which to engage with Unilever’s sustainability and eco-living messaging.”

comments powered by Disqus

Most read on InPublishing

These are the most read stories on the InPublishing website over the last 14 days, in order from the top.

Articles

Digital Magazines – where are the new revenue opportunities?

Rebekah Billingsley
Posted on: 23 July 2014

Off The Page – David Hepworth on magazines and beyond

David Hepworth
Posted on: 23 July 2014

Planning for the Digital World

Jim Bilton
Posted on: 23 July 2014

Get engaged not dumped

Julian Thorne
Posted on: 23 July 2014

Future’s programmatic … future

Jo Bowman
Posted on: 23 July 2014

Thriving in the Community

Alan Geere
Posted on: 23 July 2014

Ashley Highfield - interview

Ray Snoddy
Posted on: 23 July 2014

Nicholas Coleridge - interview

Meg Carter
Posted on: 23 July 2014

Hold on! Let’s stop the treatment!

Peter Jackson
Posted on: 23 July 2014

Keith Harrison - interview

Steve Dyson
Posted on: 23 July 2014

This list is based on data from Google Analytics, and is refreshed every 24 hours. (Last updated: 19/09/2014 07:03)

Find out more about

InPub Weekly: Sign-up

Click here to sign up for our free weekly email newsletter:

Sign up now!

Magazine registration

Next Top Tips Webinar

How to improve the discoverability of your digital magazine

2.30-3pm (BST), Tuesday 14 October 2014

Rebekah Billingsley

FREE-TO-ATTEND

Webinar sponsored by