GP International, the new Formula 1 magazine from Bright Publishing, is using Aurasma technology to bring the print edition to life.
Posted on: 11 October 2012 06:35
GP International is the UK’s first F1 magazine to feature Aurasma technology in the print edition and also has a fully interactive app. Featured video includes an exclusive look at the Caterham factory, a lap of Austin on F1 2012 with commentary from Codemasters Game Director Paul Jeal, and a look at the inner workings of an F1 wheel gun. Adverts are also given the interactive treatment on the app, with extra video content.
To access the Aurasma content, readers will have to download the free Aurasma Lite app onto their smartphone or tablet and hold their device over the Aurasma logo. The GP International app is available to download for free from the Apple Newsstand; readers can then choose whether to purchase a single issue or a subscription – savings of up to 50% are available.
Hans Seeberg, Editor-in-chief said: “It’s been a number of years since the UK had more than one magazine catering solely for the F1 audience. However, after several months of extensive research we are in no doubt that there is a gap in the market for a high-end magazine that fully reflects the values of the sport we are all so passionate about. As such, GP International will always be full of stunning photography and great writing, with the aim of providing F1 fans with information, entertainment and behind-the-scenes access.”
Matt Mills, Head of Partnerships at Aurasma said: “We’re thrilled to be working with Bright Publishing to bring the inaugural edition of GP International to augmented life. Formula One racing is a perfect fit for our technology, allowing static images of the cars to instantly transform into high-octane video. It’s great to see a new magazine get off the starting line with our technology integrated as standard and we look forward to working with the Bright Publishing team on many more projects.”