Big & Little Crochet, a new partwork from Hachette goes on sale Wednesday 7 March. The target market is women, 35+.
Posted on: 06 March 2018 08:15
"...a complete collection of patterns for every crochet lover to treasure and keep..."
According to publicity material from distributors Marketforce: Big & Little Crochet is a complete collection of patterns for every crochet lover to treasure and keep. Each themed book will have 8-10 patterns plus step-by-step instructions for all the stitches you’ll need to know to make a fantastic range of stylish makes for you, your home and your family. Every issue comes with a ball of high quality yarn to make a beautiful hexagon throw block-by-block
• Publisher: Hachette Partworks
• Target Market: Women 35+
• On Sale: Wed 7th of March, 2018
• TV Advertising: Yes - £1 million campaign starts 7th March 2018, the collection will also be heavily supported on social media
• No of Parts: 72 Parts
• RSV value of 1 customer who completes collection: £354.28
• Frequency: Fortnightly
• SOR: Fully SOR
• Part 1 price of 99p, Part 2 £2.99, Part 3+ £4.99
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