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New partwork: Disney Cakes & Sweets

Disney Cakes & Sweets, a new weekly partwork from Eaglemoss, goes on sale 4 September, at the introductory rate of 99p.

Author: News Desk

Posted on: 21 August 2013 06:10

New partwork: Disney Cakes & Sweets

According to distributors COMAG: Working with Disney, Eaglemoss Limited has developed a brand new cake decorating partwork collection: Disney Cakes & Sweets. This very special and exciting series promises to transform its readers’ baking, sugar craft and sweet making skills.

New partwork: Disney Cakes & Sweets Designed for bakers who want to produce professional results for special occasions that will delight friends and family whether for a birthday party or for treats to give as gifts.

Created to appeal to adults who love to bake, every issue of Disney Cakes & Sweets will feature a 28-page magazine packed with magical recipes, cake decorating ideas and projects. The magazine will have easy-to-follow instructions and step-by-step tips outlining all of the basic techniques needed to complete each of the projects featured.

Every issue of Disney Cakes & Sweets will also come with an exclusively designed Disney-branded item, which will build into an extensive sugar craft and cake decorating kit.

Each of the moulds, cookie cutters, tools, stencils and stickers are based on the iconic Disney characters from a range of the highly popular and memorable Disney films.

• Issue No.1 (on sale 4 September at the introductory price of £0.99) will carry a giant Mickey Mouse cookie cutter and Winnie the Pooh cupcake stencils.

• Issue No.2 (on sale 19 September, priced £2.50) will come with a Winnie the Pooh sugarpaste mould as well as other Winnie the Pooh character moulds.

• Issue No.3 (on sale 26 September at the regular price of £3.99) will feature a Minnie Mouse cookie cutter, moulding tool and ten Disney character sticks.

Disney Cakes & Sweets will be backed by a strong TV advertising campaign from the launch, as well as ongoing e-mail, online and social media promotions.

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