Skip to: Navigation | Content | Footer

Paper joy as 15,000 toys appeal target is hit

The Newham Recorder in east London has succeeded in raising 15,000 toys for underprivileged children.

Author: News Desk

Posted on: 07 January 2013 06:51

Paper joy as 15,000 toys appeal target is hit

The Archant London paper has teamed up with local charity Community Links to run an annual Christmas Toy Appeal for 36 years to make sure that every child in one of the UK’s poorest boroughs receives a gift on Christmas morning.

Paper joy as 15,000 toys appeal target is hitThe target has risen with the paper’s ambitions over the years and regular donations from all sections of the community have continued to boost the campaign.

This year saw EastEnders’ actors Ricky Grover and Perry Fenwick (pictured) donate an Albert Square sign, autographed by the cast, auctioned off to buy more presents while Stratford-boy and first winner of BBC’s The Apprentice Tim Campbell pledged his support for the campaign.

There were also significant donations from the Newham Chamber of Commerce, West Ham United Football Club, Aspers Casino in Westfield Stratford City, Tate & Lyle Sugars, and the London Legacy Development Corporation.

Local schools also played their part by bringing in toys, books, and organising fundraising events.

Pubs such as the Beckton Arms and the East Ham Working Men’s Club discounted drinks for customers, donating the rest of the money to the Toy Appeal, and every regular at The Greyhound pub in Stratford turned up in full Santa costumes with a gift for the campaign. 

The presents were then delivered by festive Christmas bikers from four east London motorcycling organisations.

Melissa York, reporter on the Recorder, said: “Thanks to the unwavering support and donations from our readers, local businesses, charities, schools, pubs, the Mayor and councillors, to name only a few, every child – no matter what obstacles or poverty they face – woke up to a present on Christmas morning.

“These are tough times for us all but the big-hearted generosity shows that community spirit is alive and well in Newham.”

Malcolm Starbrook, editor of the Newham Recorder, said: “We’re delighted that there has been a fantastic amount of toys and gifts donated in such a short time. This has made a huge difference to many children and families in Newham and we’re incredibly grateful for all our readers’ support and hard work.”

Former editor Colin Grainger, who left the Recorder in December after 40 years, began the Toy Appeal with Community Links founder Kevin Jenkins in 1976 and he was recently awarded the Freedom of Community Links for over three decades of dedicated service to the charity.

comments powered by Disqus

Most read on InPublishing

These are the most read stories on the InPublishing website over the last 14 days, in order from the top.

Articles

My Publishing Life - Susan Duffin

Susan Duffin
Posted on: 22 August 2017

An American In London

Ciar Byrne
Posted on: 27 July 2017

Exceeding expectations

Ray Snoddy
Posted on: 27 July 2017

Digital magazines are back!

Ranj Begley
Posted on: 31 July 2017

Challenging times mean challenging the norms

Neil Fowler
Posted on: 27 July 2017

Off The Page

David Hepworth
Posted on: 27 July 2017

What’s going on in publishing?

Jim Bilton
Posted on: 27 July 2017

The Changing Landscape of Subscriptions Management

Alan Weaver
Posted on: 27 July 2017

Well, who saw that coming!

Liz Gerard
Posted on: 27 July 2017

My Publishing Life – Adrian Hughes

Adrian Hughes
Posted on: 16 June 2017

This list is based on data from Google Analytics, and is refreshed every 24 hours. (Last updated: 23/08/2017 06:51)

Find out more about

Featured job

Client Services Manager - UK & Ireland
Salary: Dependent on skills and experience
Dawson Media Direct
Langley

Featured in InPublishing Jobs

InPub Weekly: Sign-up

Click here to sign up for our free weekly email newsletter:

Sign up now!

Magazine registration

Next Top Tips Webinar

The Five things you need to do NOW if you want to be GDPR compliant by 25th May 2018

2.30-3pm (BST), Tuesday 19 September 2017

Hellen Beveridge

FREE-TO-ATTEND

Webinar sponsored by

Publishing Partners Guide