Following the recent media supply chain furore, RadiumOne claims to have become the first adtech business in the UK to launch a division dedicated to improving online brand safety, tackling fraud and increasing transparency.
Posted on: 08 May 2017 06:43
The new RadiumOne Safety Division will focus on educating clients, supplier relationships, improving best practice around white- and black- inventory lists and exploring new innovation opportunities in tackling online brand safety, ad fraud and transparency.
The Safety Division contains a team of five and will be run by Timmy Bankole, currently Head of Supply Operations, who will report into Director of Operations, Mark Cooper.
RadiumOne was the first company in the UK to achieve JICWEBS’s Anti-Ad Fraud certification and one of the first to receive its Brand Safety certification through the body’s Digital Trading Standards Group.
“There’s been a justifiable increase in the clamour to clean up the online advertising supply chain and with our credentials on tackling these issues we felt it was important to lead from the front and set a precedent for the rest of the industry,” said Craig Tuck, RadiumOne's UK MD. “Having a dedicated division is testament to the level of effort and expertise required to properly address these issues and protect all of our clients’ investment in digital advertising, which goes way beyond token gestures and the endless talk.”
RadiumOne’s move follows that of Group M who created a new role – executive vice president, brand safety, Group M Global – in July 2016, specifically to target these issues, appointing John Montgomery.
Featured Supplier Video
Publishing Software Company
PSC’s software can help you grow your business with no extra effort just simply by giving you control over every aspect and streamlining the processes you already have in place.
Business growth comes through a combination of launching more titles and selling more advertising, and both these take time and time is the one thing that publishers just don’t seem to have enough of.
We can show you how you can revolutionise the way you manage your business in just 15 minutes; email firstname.lastname@example.org now to find out more.
Most read on InPublishing
These are the most read stories on the InPublishing website over the last 14 days, in order from the top.
This list is based on data from Google Analytics, and is refreshed every 24 hours. (Last updated: 25/06/2017 07:35)