The newspaper, Red Local, will be published bi-annually and comprises 24 pages of quality content, reflecting the pages of Red’s glossy monthly.
Packed full of fabulous features – fashion, beauty, travel and entertainment – Red local provides a snapshot of what’s available in the pages of Red each month, says Hearst. The colour newspaper printed on 70gsm Solaris, provides Red with an exciting new platform with which to showcase the magazine to a wider audience.
Uniquely, the 200,000 copies of Red Local carry content created specifically for the regions in which it will be distributed – 8 pages commissioned especially for the North West and South East regions of the UK. Localised Red Network events have also been organised.
Commuters yesterday and today will be handed a copy of Red Local at selected train stations in the North West and South East of the UK.
According to Hearst, the launch issue echoes Red’s sumptuous editorial content and includes pages on beauty ideas and latest trends in fashion, in-depth opinion pieces about whether stay-at-home mothers are discriminated against, inspirational stories from working women, a personal shopper section providing local and articles on great recipes, gorgeous homes and local fashion hot spots. Launch advertisers include Valentino, L’Oreal, Farrow & Ball and Brand Alley.
Red Editor-in-Chief Sarah Bailey says: “We are delighted to offer our regional readers a snapshot of their local area through the eyes and lens of Red magazine in a glossy newspaper format. The launch issue is packed full of inspirational articles, gorgeous photographs and, like Red magazine itself, is bold, bright and aesthetically pleasing. We hope it will capture the imagination of women across the UK and inspire them to become regular Red subscribers.”
Red Group Publisher Ella Dolphin says: “Red Local is an exciting addition to the Red brand. An insight-driven initiative looking to target those untapped Red women who are not regular magazine buyers. The North West and South East are key areas for Red and this dynamic approach to targeting gives Red women all they need to know about their local area through a Red lens. A glossy magazine aesthetic meets newsprint and the result is gorgeous.”
