Skip to: Navigation | Content | Footer

Shortlist Media hires executive director to lead Family

Shortlist Media yesterday announced the appointment of Sam Bird to the newly created role of executive director, Family - its creative studio.

Author: News Desk

Posted on: 02 March 2018 08:10

Shortlist Media hires executive director to lead Family

Sam Bird: "I am absolutely thrilled to be joining the Shortlist Media team."

The hire follows Shortlist Media’s continued drive to increase its content partnerships, after an impressive growth of 25% in 2017, say the publishers.

Pivotal to the success of the company and accounting for over 50% of overall revenue for the business, Bird will be responsible for the vision, development and growth of Family. He will work alongside Shortlist Media’s editors and commercial leads to produce content that “delights and inspires its Met Set audience”.

Since its launch in November 2016, Family has produced content for brands such as Nissan, Diet Coke, House of Fraser, Figleaves and Remington. Bird’s role will be instrumental in cementing Shortlist Media business model specifically focused, say the publishers, on the influence of the Met Set audience and the power of its brands to inspire action.

Bird joins the company from OMD UK, where he held the position of Head of Social, Content & Influencer Marketing, and prior to that was Head of SEO & Social at Low-cost Travel Group. Specifically, he has a wealth of experience in social video, influencer marketing and proven success in galvanising creative teams to deliver results for brand.

With ambitious plans to further increase Shortlist Media’s events activity, including Stylist Live which reportedly grew revenues by 37% last year, his appointment will help to bolster sponsorship capability and deliver experiences for brands.

Sophie Robinson, Chief Marketing Officer and Shortlist Media said: “The Executive Director, Family role is critical for us as we continue to build on the success we enjoyed last year, especially at a time of such rapid change and growth for the company. Really looking forward to welcoming Sam to the Shortlist Media Family.”

Sam Bird, Executive Director, Family, at Shortlist Media said: “I am absolutely thrilled to be joining the Shortlist Media team at such an exciting time for the business. I’ve always admired the work across all four brands and I can’t wait to get started and continue to build on their success.”

Sam will begin his new role on 12th March and will report directly to Sophie Robinson, Chief Marketing Officer.

comments powered by Disqus

Most read on InPublishing

These are the most read stories on the InPublishing website over the last 14 days, in order from the top.


The reader-revenue revolution is a reality

Peter Houston
Posted on: 22 May 2018

Magazine design: 5 minutes with… Ian Blaza

Ian Blaza
Posted on: 30 May 2018

Data-led journalism

Nick Turner
Posted on: 22 May 2018

Craft magazines

Alan Geere
Posted on: 22 May 2018

Count the clicks

James Evelegh
Posted on: 22 May 2018

Family values

Meg Carter
Posted on: 22 May 2018

Off The Page

David Hepworth
Posted on: 22 May 2018

Platforms and Publishers

Charlie Beckett
Posted on: 22 May 2018

Get out of the office and talk to people

Steve Dyson
Posted on: 22 May 2018

This list is based on data from Google Analytics, and is refreshed every 24 hours. (Last updated: 20/06/2018 06:20)

Find out more about

Featured job

Digital Marketing Manager
Salary: £££ highly competitive salary, according to experience
The Chelsea Magazine Company

Featured in InPublishing Jobs

InPub Weekly: Sign-up

Click here to sign up for our free weekly email newsletter:

Sign up now!

Magazine registration

Publishing Partners Guide