Skip to: Navigation | Content | Footer

TMG uses TV commercials to promote international edition

For the first time, Telegraph Media Group (TMG) will use a television commercial to promote its recently re-launched international edition, The Telegraph - the weekly world edition of Britain’s The Daily Telegraph and The Sunday Telegraph.

Author: James Evelegh

Posted on: 15 November 2009 23:25

TMG uses TV commercials to promote international edition

The 30-second TV advert, made in-house, will air from November 23, 2009 on Sky News International as part of TMG’s campaign to grow its position as the leading provider of news and information to the 5.5 million Britons who live abroad.

Telegraph TV campaignThis advert coincides with the launch of the newspaper’s Best of British awards, an international awards scheme aimed at recognising and celebrating the best of British pubs, clubs, restaurants and shops that provide products, entertainment and all the comforts of home to British expatriates around the world.

Published every Wednesday, The Telegraph provides subscribers with a selection of the week’s top UK, world, business, sport, lifestyle and arts news, as well as the pick of the best Telegraph comment and readers’ letters.

Since its launch 16 years ago, The Telegraph has become an internationally trusted link to home for more than 100,000 British expatriates and international business people, says the publisher.

James Flint, Editor, The Telegraph weekly world edition, said “This is an exciting time for The Telegraph.  Keeping expatriate Britons in touch with home and international news has always been at the core of what we do and we are committed to providing our loyal readers from around the world with the most relevant stories to them.  The Telegraph’s advert, produced in-house, will showcase the breadth of content that The Telegraph provides to an international audience.”

comments powered by Disqus

Most read on InPublishing

These are the most read stories on the InPublishing website over the last 14 days, in order from the top.

Articles

Paul Lomax - interview

Meg Carter
Posted on: 3 February 2016

What does 2016 hold for newspapers?

Peter Sands
Posted on: 3 February 2016

Class Hacks

Steve Dyson
Posted on: 3 February 2016

Where next for digital publishing?

Esther Kezia Harding
Posted on: 4 February 2016

Sarah Sands - interview

Ray Snoddy
Posted on: 3 February 2016

Opportunities & Threats: Customer Publishing

Nicola Murphy
Posted on: 4 February 2016

2015 – a year in tabloid front pages

Liz Gerard
Posted on: 3 February 2016

Why digital magazines must embrace a borderless future

Carolyn Morgan
Posted on: 3 February 2016

Off The Page

David Hepworth
Posted on: 3 February 2016

This list is based on data from Google Analytics, and is refreshed every 24 hours. (Last updated: 13/02/2016 06:51)

Editor's Pick of Recent News Stories

Posted on: 12 February 2016
Posted on: 12 February 2016
Posted on: 11 February 2016
Posted on: 10 February 2016

Find out more about

Featured job

Distribution Coordinator
Salary: Competitive
Monocle
London

Featured in InPublishing Jobs

InPub Weekly: Sign-up

Click here to sign up for our free weekly email newsletter:

Sign up now!

Magazine registration

Publishing Partners Guide