Skip to: Navigation | Content | Footer

TMG uses TV commercials to promote international edition

For the first time, Telegraph Media Group (TMG) will use a television commercial to promote its recently re-launched international edition, The Telegraph - the weekly world edition of Britain’s The Daily Telegraph and The Sunday Telegraph.

Author: James Evelegh

Posted on: 15 November 2009 23:25

TMG uses TV commercials to promote international edition

The 30-second TV advert, made in-house, will air from November 23, 2009 on Sky News International as part of TMG’s campaign to grow its position as the leading provider of news and information to the 5.5 million Britons who live abroad.

Telegraph TV campaignThis advert coincides with the launch of the newspaper’s Best of British awards, an international awards scheme aimed at recognising and celebrating the best of British pubs, clubs, restaurants and shops that provide products, entertainment and all the comforts of home to British expatriates around the world.

Published every Wednesday, The Telegraph provides subscribers with a selection of the week’s top UK, world, business, sport, lifestyle and arts news, as well as the pick of the best Telegraph comment and readers’ letters.

Since its launch 16 years ago, The Telegraph has become an internationally trusted link to home for more than 100,000 British expatriates and international business people, says the publisher.

James Flint, Editor, The Telegraph weekly world edition, said “This is an exciting time for The Telegraph.  Keeping expatriate Britons in touch with home and international news has always been at the core of what we do and we are committed to providing our loyal readers from around the world with the most relevant stories to them.  The Telegraph’s advert, produced in-house, will showcase the breadth of content that The Telegraph provides to an international audience.”

comments powered by Disqus

Most read on InPublishing

These are the most read stories on the InPublishing website over the last 14 days, in order from the top.

Articles

My Publishing Life – James Hewes

James Hewes
Posted on: 25 July 2017

Developments in tablet & mobile publishing – Q&A

Holger Kraemer and Laurent Gerniers
Posted on: 12 July 2017

An American In London

Ciar Byrne
Posted on: 27 July 2017

The Voice of Manchester

Peter Sands
Posted on: 27 July 2017

My Publishing Life – Adrian Hughes

Adrian Hughes
Posted on: 16 June 2017

Exceeding expectations

Ray Snoddy
Posted on: 27 July 2017

Tweetdeck

Martin Belam
Posted on: 27 July 2017

Taking digital in its stride

Jo Bowman
Posted on: 25 May 2017

Well, who saw that coming!

Liz Gerard
Posted on: 27 July 2017

Challenging times mean challenging the norms

Neil Fowler
Posted on: 27 July 2017

This list is based on data from Google Analytics, and is refreshed every 24 hours. (Last updated: 28/07/2017 06:21)

Find out more about

Featured job

Art Director
Salary: Salary on application
The Big Issue
UK Editorial HQ in Glasgow

Featured in InPublishing Jobs

InPub Weekly: Sign-up

Click here to sign up for our free weekly email newsletter:

Sign up now!

Magazine registration

Publishing Partners Guide