For the first time, Telegraph Media Group (TMG) will use a television commercial to promote its recently re-launched international edition, The Telegraph - the weekly world edition of Britain’s The Daily Telegraph and The Sunday Telegraph.
Posted on: 15 November 2009 23:25
The 30-second TV advert, made in-house, will air from November 23, 2009 on Sky News International as part of TMG’s campaign to grow its position as the leading provider of news and information to the 5.5 million Britons who live abroad.
This advert coincides with the launch of the newspaper’s Best of British awards, an international awards scheme aimed at recognising and celebrating the best of British pubs, clubs, restaurants and shops that provide products, entertainment and all the comforts of home to British expatriates around the world.
Published every Wednesday, The Telegraph provides subscribers with a selection of the week’s top UK, world, business, sport, lifestyle and arts news, as well as the pick of the best Telegraph comment and readers’ letters.
Since its launch 16 years ago, The Telegraph has become an internationally trusted link to home for more than 100,000 British expatriates and international business people, says the publisher.
James Flint, Editor, The Telegraph weekly world edition, said “This is an exciting time for The Telegraph. Keeping expatriate Britons in touch with home and international news has always been at the core of what we do and we are committed to providing our loyal readers from around the world with the most relevant stories to them. The Telegraph’s advert, produced in-house, will showcase the breadth of content that The Telegraph provides to an international audience.”
Featured Supplier Video
Publishing Software Company
PSC’s software can help you grow your business with no extra effort just simply by giving you control over every aspect and streamlining the processes you already have in place.
Business growth comes through a combination of launching more titles and selling more advertising, and both these take time and time is the one thing that publishers just don’t seem to have enough of.
We can show you how you can revolutionise the way you manage your business in just 15 minutes; email firstname.lastname@example.org now to find out more.
Most read on InPublishing
These are the most read stories on the InPublishing website over the last 14 days, in order from the top.
Posted on: 3 February 2017
This list is based on data from Google Analytics, and is refreshed every 24 hours. (Last updated: 24/02/2017 06:24)