Skip to: Navigation | Content | Footer

TMG uses TV commercials to promote international edition

For the first time, Telegraph Media Group (TMG) will use a television commercial to promote its recently re-launched international edition, The Telegraph - the weekly world edition of Britain’s The Daily Telegraph and The Sunday Telegraph.

Author: James Evelegh

Posted on: 15 November 2009 23:25

TMG uses TV commercials to promote international edition

The 30-second TV advert, made in-house, will air from November 23, 2009 on Sky News International as part of TMG’s campaign to grow its position as the leading provider of news and information to the 5.5 million Britons who live abroad.

Telegraph TV campaignThis advert coincides with the launch of the newspaper’s Best of British awards, an international awards scheme aimed at recognising and celebrating the best of British pubs, clubs, restaurants and shops that provide products, entertainment and all the comforts of home to British expatriates around the world.

Published every Wednesday, The Telegraph provides subscribers with a selection of the week’s top UK, world, business, sport, lifestyle and arts news, as well as the pick of the best Telegraph comment and readers’ letters.

Since its launch 16 years ago, The Telegraph has become an internationally trusted link to home for more than 100,000 British expatriates and international business people, says the publisher.

James Flint, Editor, The Telegraph weekly world edition, said “This is an exciting time for The Telegraph.  Keeping expatriate Britons in touch with home and international news has always been at the core of what we do and we are committed to providing our loyal readers from around the world with the most relevant stories to them.  The Telegraph’s advert, produced in-house, will showcase the breadth of content that The Telegraph provides to an international audience.”

comments powered by Disqus

Most read on InPublishing

These are the most read stories on the InPublishing website over the last 14 days, in order from the top.

News

Launch: Eleven Magazine

Posted on: 22 April 2015

PPA Awards 2015 - the shortlist

Posted on: 24 April 2015

ACE Press Awards – the winners

Posted on: 17 April 2015

FT launches EM Squared

Posted on: 21 April 2015

Imagine launches Just A Score

Posted on: 30 April 2015

Launch: Bloomberg Business Europe

Posted on: 29 April 2015

Articles

Digital Editions – the rise and fall

Rebekah Billingsley
Posted on: 25 March 2015

Off The Page

David Hepworth
Posted on: 25 March 2015

Prioritising Digital Projects - Q&A

Peter Houston
Posted on: 29 April 2015

Ian Mean - interview

Steve Dyson
Posted on: 25 March 2015

The Changing Role of the B2B Editor

Robert Jeffery
Posted on: 25 March 2015

Porter – aiming high

Ciar Byrne
Posted on: 25 March 2015

A 7-Step Social Media Plan For Your New Magazine

Amanda MacArthur
Posted on: 25 March 2015

Sleeping with the enemy

James Evelegh
Posted on: 25 March 2015

Karl Marsden - interview

Meg Carter
Posted on: 25 March 2015

Publishing Futures 2015

Jim Bilton
Posted on: 25 March 2015

This list is based on data from Google Analytics, and is refreshed every 24 hours. (Last updated: 06/05/2015 07:01)

Find out more about

InPub Weekly: Sign-up

Click here to sign up for our free weekly email newsletter:

Sign up now!

Magazine registration