Skip to: Navigation | Content | Footer

Very and Ideal Home launch Furniture and Homeware Range

Online retailer Very and interiors media brand Ideal Home have joined forces to launch a homeware and furniture range for autumn/winter 2017.

Author: News Desk

Posted on: 05 September 2017 06:17

Very and Ideal Home launch Furniture and Homeware Range

Vanessa Richmond: "Working with Very was a natural partnership."

Designed around Ideal Home’s five favourite looks – comprising Simple Country, Mid-century Modern, Hotel Chic, Modern Glamour and Retro Scandi – the range lets consumers create Ideal Home’s style in their own homes, say the publishers.

The 300-plus products in the first collection span lighting, rugs, curtains, bedlinen, furniture and accessories. They will be sold on Very.

Commissioned and designed by Very, the products are premium, collectible and designed for longevity. The partnership draws upon the expertise of both Very and Ideal Home.

Emma Rackley, head of buying for home and furniture at Shop Direct – which operates Very, commented: “Our customers are house proud. They want stylish, classic, high quality homewares and furniture that’s affordable.

“That’s why we’ve teamed up with Ideal Home. It’s an aspirational media brand and our bullseye customer trusts its opinions. We can’t wait to see how the collection lands.”

Ideal Home editor Vanessa Richmond said: “Working with Very was a natural partnership because we share a belief that great design should be affordable and available to everyone.

“It’s the foundation Ideal Home was built on when it was launched in 1920 and is still true today. I hope the range will become a go-to for the things that make a home more comfortable, stylish and special.”

The Ideal Home Range at Very will launch in September in the October issue of Ideal Home and on idealhome.co.uk, and will feature prominently on Very’s homepage.

Marketing for the new range will include press ads and digital content on idealhome.co.uk, in addition to house ads in Ideal Home and editorial support in other Time Inc UK home interest titles.

Very and Ideal Home will also promote the range across social media and via email marketing.

The range will be refreshed seasonally, and Very and Ideal Home say they are working on plans for the spring/summer 2018 collection.

comments powered by Disqus

Most read on InPublishing

These are the most read stories on the InPublishing website over the last 14 days, in order from the top.

News

Woodland Group acquires COMAG Forward

Posted on: 20 September 2017

Wallpaper* Announces Senior Team Changes

Posted on: 13 September 2017

New Weekly Newspaper For Oldham

Posted on: 15 September 2017

Readly accelerates international expansion

Posted on: 15 September 2017

Angry newsagents say Enough’s Enough

Posted on: 19 September 2017

Egmont launches Glitch Magazine

Posted on: 5 September 2017

Euromoney looks to sell Hong Kong division

Posted on: 11 September 2017

Articles

My Publishing Life – Jon Bickley

Jon Bickley
Posted on: 13 September 2017

The Changing Landscape of Subscriptions Management

Alan Weaver
Posted on: 27 July 2017

James Wildman – Q&A

James Wildman
Posted on: 19 September 2017

Digital magazines are back!

Ranj Begley
Posted on: 31 July 2017

How to sell more copies

James Evelegh
Posted on: 27 July 2017

My Publishing Life - Susan Duffin

Susan Duffin
Posted on: 22 August 2017

Putting culture first

Meg Carter
Posted on: 27 July 2017

Rediscovering print

James Evelegh
Posted on: 31 August 2017

Hang in there

James Evelegh
Posted on: 14 September 2017

Fishing magazines

Alan Geere
Posted on: 27 July 2017

This list is based on data from Google Analytics, and is refreshed every 24 hours. (Last updated: 24/09/2017 07:47)

Editor's Pick of Recent News Stories

Posted on: 21 September 2017
Posted on: 19 September 2017
Posted on: 18 September 2017

Find out more about

Featured job

Research/Audience Development Manager
Salary: Salary range: £24-35k + bonuses
UKi Media & Events
Dorking, Surrey

Featured in InPublishing Jobs

InPub Weekly: Sign-up

Click here to sign up for our free weekly email newsletter:

Sign up now!

Magazine registration

Publishing Partners Guide