Skip to: Navigation | Content | Footer

Vocento selects Lineup to centralise advertising sales

Lineup Systems, makers of the advertising sales platform Adpoint, this week announced that Vocento, the largest publishing group in Spain, has selected Lineup to centralise its advertising sales technology on one platform.

Author: News Desk

Posted on: 11 October 2017 06:10

Vocento selects Lineup to centralise advertising sales

Michael Mendoza: "Lineup is committed to growing our footprint in the Spanish market."

The publisher chose Lineup for its multichannel advertising sales expertise and system capabilities, says the company.

Based in Madrid, Vocento publishes the national daily newspaper ABC, 11 regional daily newspapers including El Correo, El Diario Vasco, Hoy, Las Provincias, La Rioja, and Las Provincias and weekly magazines. Vocento’s extensive reach includes 3.5 million print readers a day, 4.2 million magazine readers a week, and 22.5 million monthly unique online visitors.

By centralising advertising sales onto the Adpoint platform, Vocento will be able to reduce its IT costs and streamline ad operations, says Lineup. They will also be able to use Adpoint to manage and monitor revenues across all of their group companies.

"We chose Lineup because they are a forward-thinking company with a prestigious customer base and a solid product roadmap," said Jorge Oteo, Group CIO, Vocento. "Adpoint’s multichannel advertising technology is the best solution in the market to help us combine our digital and print advertising operations into one single solution."

Adpoint is a cloud-based advertising sales solution that manages the whole advertising sales process – from lead generation to payment collections.

"We are delighted to add Vocento to our customer community and welcome the opportunity to play a key role in their business transformation," said Michael Mendoza, CEO, Lineup. "Lineup is committed to growing our footprint in the Spanish market, and hope that Vocento is the first of many new customers."

comments powered by Disqus

Most read on InPublishing

These are the most read stories on the InPublishing website over the last 14 days, in order from the top.

Articles

Native – it’s all about Trust

James Evelegh
Posted on: 30 November 2017

Off The Page

David Hepworth
Posted on: 30 November 2017

The reader must pay!

James Evelegh
Posted on: 30 November 2017

My predictions for 2018

Jim Foster
Posted on: 30 November 2017

A balancing act

Ray Snoddy
Posted on: 30 November 2017

Hello! – Friend to the Stars

Ciar Byrne
Posted on: 30 November 2017

Media Quotes of the Year

Jon Slattery
Posted on: 30 November 2017

Less is more

Meg Carter
Posted on: 30 November 2017

Rise of agenda-driven journalism

Liz Gerard
Posted on: 30 November 2017

Peter Preston

James Evelegh
Posted on: 10 January 2018

This list is based on data from Google Analytics, and is refreshed every 24 hours. (Last updated: 21/01/2018 07:50)

Editor's Pick of Recent News Stories

Posted on: 19 January 2018
Posted on: 18 January 2018
Posted on: 18 January 2018
Posted on: 15 January 2018
Posted on: 15 January 2018

Find out more about

Featured job

Publisher Account Manager
Salary: Competitive
Gold Key Media
Soho, London

Featured in InPublishing Jobs

InPub Weekly: Sign-up

Click here to sign up for our free weekly email newsletter:

Sign up now!

Magazine registration

Next Top Tips Webinar

Navigating the Future of B2B Media: 10 practical strategies

2.30-3pm (GMT), Tuesday 30 January 2018

Carolyn Morgan

FREE-TO-ATTEND

Webinar sponsored by

Publishing Partners Guide