Wallpaper*, the international design, fashion and lifestyle title, is set to collaborate with design development platform Revolution on a range of design-led prefabricated homes and pavilions targeting a global market.
Posted on: 08 December 2015 07:08
Joe Ripp: "Partnering with Revolution ... expands our business into a new vertical and creates another touch point for serving these engaged consumers."
Wallpaper* will be tapping into its black book of connections to recruit six established architects to design pre-crafted structures that are in keeping
with the Wallpaper* aesthetic. Revolution – whose CEO Robbie Antonio has a background in prestigious property developments in the US and the Philippines as
well as possessing an extensive background as an art and design collector – will produce the collectible properties.
According to Wallpaper*, the project will encompass mass-market design-led prefabricated homes, as well as a high-end offering that allows customisation
and bespoke design. The project will also produce designs for a series of pavilion structures, designed for temporary and non-residential use.
Marcus Rich, Time Inc. UK CEO, says: “Wallpaper* is an authority in design. It holds an enviable position in the design world, and it is this reputation
and ability to attract top talent that makes this project very exciting.”
“By uniting so many architects and designers under one unique platform and making their vision available to a wider market, Revolution is rethinking the
way we approach luxury, high-design real estate,” says Robbie Antonio.
Joe Ripp, Time Inc. Chairman and CEO, adds: “Time Inc.’s brand portfolio engages passionate audiences across the globe. Partnering with Revolution to
create Wallpaper*-branded prefabricated homes expands our business into a new vertical and creates another touch point for serving these engaged
Wallpaper* and Revolution will be producing prototypes of each design, which they will launch at selected events on the international design calendar, say
This new partnership follows the launch of Wallpaper* U.S. Bespoke Edition in November 2015 and reinforces Time Inc.’s strategy to extend its existing
brands into new areas of growth.
Featured Supplier Video
Publishing Software Company
PSC’s software can help you grow your business with no extra effort just simply by giving you control over every aspect and streamlining the processes you already have in place.
Business growth comes through a combination of launching more titles and selling more advertising, and both these take time and time is the one thing that publishers just don’t seem to have enough of.
We can show you how you can revolutionise the way you manage your business in just 15 minutes; email email@example.com now to find out more.
Most read on InPublishing
These are the most read stories on the InPublishing website over the last 14 days, in order from the top.
This list is based on data from Google Analytics, and is refreshed every 24 hours. (Last updated: 30/03/2017 06:31)