As a specialist publisher, you enjoy one big advantage over Google and the other big online players – your market knowledge and reputation within your niche. And, says Michael Upshall, turning this to your advantage has never been easier ... or cheaper.
| Read by |
|
Michael Upshall |
| Duration |
|
9 minutes |
| Download File |
|
michaelupshallnd08.mp3
Right-click and choose "Save Target As" |
Michael Upshall
Michael Upshall is a consultant with over 15 years’ experience of trade, educational, and business publishing. He now runs a consultancy advising publishers on content development and exploitation, as well as working with web design companies assisting content owners realise their online strategy.