Like most publishers, you may have been watching the growth of the blogosphere for some time, wondering when to jump in, or whether indeed it is all too late. With your editorial experts and breadth of content, says Carolyn Morgan, you are in a perfect position to exploit the immediacy of blogging, and engage your readers in between print editions.
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Carolyn Morgan |
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11 minutes |
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carolynmorganmj09.mp3
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Carolyn Morgan
Carolyn Morgan has 20 years’ experience in consulting and media, including senior publishing, marketing and business development roles at Emap, where she launched several sites for their specialist markets. She now runs a consultancy specialising in developing practical digital strategies for media businesses, and advising non-media businesses on digital marketing.