With its regular monthly output, loyal readership and powerful branding, book publisher Mills & Boon has much in common with magazine publishers. Michael Upshall looks at their success in building an online community and marketing ebook versions of their titles.
| Read by |
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Michael Upshall |
| Duration |
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11 minutes |
| Download File |
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michael_upshall_ja10.mp3
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Michael Upshall
Michael Upshall is a consultant with over 15 years’ experience of trade, educational, and business publishing. He now runs a consultancy advising publishers on content development and exploitation, as well as working with web design companies assisting content owners realise their online strategy.