With advertising revenues disappearing down the plug-hole, many free titles are seriously considering getting their readers to pay. It can be done, but, says Ross Sturley, your title must fulfil certain conditions and you must be prepared for a long haul.
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Ross Sturley |
| Duration |
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21 minutes |
| Download File |
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rosssturleyja09.mp3
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Ross Sturley
Ross Sturley is principal at Chart Lane, a strategy and marketing consultancy for the media sector. After a short career in the entertainment business, Ross moved into business to business media, and has spent twenty years working in magazines, websites, exhibitions, conferences and events in the UK and abroad.