Traditionally, the sale of back issues has amounted to little more than petty cash. Fiddly to administer and market, the returns were just too low. The digital age has changed all that, and, for the first time, opened up the possibility of realising substantial new revenue streams from previously published material. Carolyn Morgan looks at how to exploit the value of your archive online.
| Read by |
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Carolyn Morgan |
| Duration |
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14 minutes |
| Download File |
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carolyn_morgan_nd09.mp3
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Carolyn Morgan
Carolyn Morgan has 20 years’ experience in consulting and media, including senior publishing, marketing and business development roles at Emap, where she launched several sites for their specialist markets. She now runs a consultancy specialising in developing practical digital strategies for media businesses, and advising non-media businesses on digital marketing.