The latest ABCs reveal that more than a million people pick up a freebie magazine every week. Peter Genower investigates the freebie phenomenon.
Peter Genower has been a magazine journalist for over 30 years, during which time he has edited some of the UK’s best-selling titles, including Chat, TVTimes and What’s on TV. He now works as an editorial consultant, working on new project development, as an editorial trainer specialising in cover workshops, and as a lecturer in journalism at the University of Sheffield. His clients include the PPA and many major UK and European publishers.
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