Despite a very slight increase in overall circulation, the trend for traditional print magazines is down. But, writes Jamie Higginson, publishers are compensating by successfully extending their brand reach and this gives hope for the future.
| Read by |
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Jamie Higginson |
| Duration |
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13 minute |
| Download File |
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jamie_higginson_so11.mp3
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Jamie Higginson
Jamie Higginson is an investment manager, specialising in print media at MediaCom. Jamie has been with MediaCom (voted Media Agency of the Decade by Campaign) since 2004.