Their traditional revenue streams might be in decline, but, by using their brand strength and direct marketing skills, national newspapers are finding new sources of high margin revenue, says Tony Coad.
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Tony Coad |
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14 minutes |
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tonycoadnd09.mp3
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Tony Coad
Tony Coad started his career in media in 1981 as MD of the Hartlepool Mail and is now a partner at media development consultants, Rendham LLP.